本土化战略

第三部分应用传统动因理论、新动因理论阐释跨国公司在华RD现象，并作出适应性分析，进一步分析跨国公司在华实施RD本土化战略的动因；

In the third part of this article , we can see traditional , new theories to explain the phenomenon in China and adoptions analysis : the reason that the TNCs ' R & D localization strategy in China ;

浅谈我国企业海外经营的本土化战略

On the Localization Strategy of Oversea Enterprise Management of Our Country

浅析跨国公司人力资源管理本土化战略

On the Strategy of Localization of HR Management in Transnational Corporations

激烈竞争下的制胜之道&朗讯科技在中国的研发本土化战略

Localization-Lua ent Technologies ' Winning Strategy in Fierce Competition in China

基于文化视角下的跨国公司在华本土化战略研究

Study on TNCs ' Localization Strategy in China : Cultural Perspective

本土化战略是跨国企业的主要战略之一。

The main strategy of the multinational enterprises is localization .

第五部分：本土化战略对中国企业国际化的启示。

Part five : The Meaning of Localization for Chinese enterprises Internationalization .

当前本土化战略已日益成为所有跨国公司共同追求的目标。

Localization strategy has increasingly become the target that all transnational companies pursue .

跨国公司的本土化战略与竞争优势的建立

Localization strategy of multinational corporations and competitive advantage construction

摩托罗拉在中国的本土化战略研究

A Study of Localization Strategy of Motorola in China

第三部分：摩托罗拉在中国的本土化战略研究。

Part three : The Research on Motorola s Localization Strategy in China .

对跨国公司人才本土化战略的思考

Thoughts about Mncs ' Localization Strategy of Talent

在华跨国公司R&D本土化战略联盟探析

An Analysis of Local Strategic Alliance on R & D of MNCs in China

日本跨国公司在中国的人力资源本土化战略分析

Research on the Strategy of Human Resource Localization in the Japanese Multinational Corporations in China

这种能力，以找到来源的声音，在三维空间是所谓的本土化战略。

This ability to locate the sources of sounds in three-dimensional space is called localization .

跨国公司在中国的本土化战略

Localization Strategy of Multinational Corporations in China

全球化浪潮越是凶猛，本土化战略便越有必要。

As the wave of globalization becomes stronger , the localization strategy becomes more necessary .

世界许多知名电梯跨国公司纷纷在中国实施本土化战略，但专门就电梯跨国公司中国本土化战略比较的研究，还没有发现。

Many well-known elevators multinational company puts it in China into practice in droves localization strategy .

通过对跨国公司本土化战略的实证分析，提出跨国公司建立竞争优势的主要途径。

By positive analysis , this academic paper presents the main methods for competitive advantage construction of MNCs .

在执行本土化战略的过程中，品牌的本土化营销起着基础性作用。

In the implementation process of the localization strategy , the localization of brand plays a fundamental role .

因此，与投资相关的研发和配套投资的本土化战略都具有长期性和战略性。

Therefore , R & D related to investment and localization of complementary investment would be a long-term strategy .

本土化战略的特点是是融合了东道国的文化因素，具有了东道国的经营理念。

The characteristic of localized strategy is to integrate the cultural factors of host country and own its management ideas .

当前，本土化战略已成为跨国公司全球化经营与发展的必然选择，而人力资源本土化战略是最根本、最关键的战略。

Localization strategy has become an inevitable choice on management globalization to multi-corporation , HR localization strategy is the most essential one .

中国企业也开始思考跨国经营的本土化战略才可以适应全球化经济的大趋势。

Chinese enterprises also start to think about that localization strategies of multinational management can adapt to the trend of global economy .

第三部分，分析有关电梯跨国公司在中国实施本土化战略的不同点。

The third part of it analyzes the difference that the elevator multinational company puts in China into practice of the localization strategy .

首先介绍了经济全球化的背景及跨国公司全球化战略与本土化战略的关系。

Firstly , it introduces the background of economical globalization and the relationship between the MNCs ' globalization strategy and the localization strategy .

但是，自1996年沃尔玛进入中国市场十年来，由于对其本土化战略问题研究不够，执行不力，结果导致沃尔玛的中国市场业绩一直处于亏损状态。

Since Wal-mart entered China 's market in 1996 , however , it has not achieved surplus because of the insufficiency of the Localization .

海尔和联想使用了某些有效的策略，如高价策略，并购战略，全球本土化战略，等等。

Haier and Lenovo use some effective strategies , such as high-priced strategy , mergers and acquisitions strategy , glocal strategy , and so on .

本土化战略已成为跨国巨头们实施其全球战略而采取的必要的、核心战略之一，成为当前跨国公司发展的主要趋势。

The localization strategy has become an essential strategy of MNCs globalization strategy and become one of the present main tendencies of MNCs development as well .

本土化战略与全球化战略各有优缺点，很难说哪个更好或者更正确。

Localization strategy and globalization strategy have their own advantages and disadvantages , and it is very difficult to decide which is better or more correctly .