服务营销系统

关于四川移动通信公司创建移动服务营销的系统研究

Systematic Research about Sichuan Mobile Communication Corporation Build up Mobile Service Marketing

客户服务和营销帐务系统的建设将是提高中国电信部门管理水平和服务效率的必由之路。

The construction of customer service system and billing account system will be the only way of improving the management level and service efficiency of China Telecom department .

实施服务营销策略是个系统的工程，需要汽车经销商各部门之间进行协同作战，尤其需要高层管理者的积极参与。

The implementation of services marketing strategy is a systematic project which requires auto dealers in coordination between various departments , and in particular , needs the active participation of the senior managers .

之后，论文归纳了案例分析的结果，提炼出关系营销和服务营销理论在电信系统市场营销中的运用的方法和重要意义。

Afterwards , the paper summed up the results of the analysis of the cases , extracted the methods and importance of relationship marketing and service marketing in the marketing of telecommunications systems from the cases .

本文首先探讨了银行市场营销理论以及新兴的服务营销理论，进而系统阐述了银行服务营销的概念，并以银行服务的基本特征为依据，构建了银行服务营销策略体系。

The article discusses the bank marketing theory and the new service marketing theory firstly , then expatiates on the concept of bank service marketing . After that , a new bank service marketing strategy system is designed corresponding with basic characters of financial services .

那么商品和服务区别于哪里？服务营销系统是怎样的？服务环境又是什么？本文就是要对这些进行讲述上海翻译公司。

So what is the difference between commodity and service marketing ? What is the service system ? What is the service environment ? We will give our explanation in this text .

本文是笔者在实践工作中运用服务营销理论所进行的一些初步研究，以期对今后服务营销工作的系统开展有所裨益，为商业银行基层网点的经营提供一定的借鉴与参考。

The author who works in the bank primary organization wish this article to be a help and reference for the study on the theory of service marketing .

从管理咨询服务和人员两个方面的营销策略出发，对管理咨询服务的营销进行了系统的论述。

Starting from the marketing strategies of the two aspects of the sales promotion and the personnel of the managerial consultancy service , this paper makes systematical discussion on the marketing of the managerial consultancy service .