无形资产的开发策略有：营造规范、塑造形象、购实专利等。
Tactics of developing the intangible property are : standard constructing , figure creation and patent purchasing .
我国明星运动员无形资产商业开发现状及策略探讨
The Study on Current Situation and Strategies of the Commercial Development of Intangible Assets of Star Athletes in China
无形资产开发策略