广告诉求方式

卷入程度、广告诉求方式以及产品价格对广告效果影响的实证研究

Research on Effects of Involvement , Advertising Appeal and Price on Advertising

该文引述了精神分析学派关于潜意识研究的一些理论成果：潜意识、集体潜意识和社会潜意识，并尝试将它们理解为一种广告诉求方式而作用于广告活动中。

Theories of Psychoanalytic School about subconsciousness , collective subconsciousness and social subconsciousness are cited in this paper and advertising are designed to appeal to them .

这也使得这一时期的汽车广告，其诉求方式和广告理念以（？）出产品功能为主要方面，汽车的动力、安全、外观、功能配置这四大功能区是主要的广告买点。

This also makes the automotive ads of this period , their appeals and advertising concepts to highlight the main aspects of product functionality , auto power , security , appearance , function configure .

第三章分别从广告诉求重点和诉求方式两个方面分析了女性时尚杂志化妆品广告诉求的现状。

In the third chapter separately from the advertising appeal emphasis and appeal , the paper analyzes the way women fashion magazines cosmetics advertisements appeal of the status quo .

不同的诉求方式具有不同的广告效果，广告诉求的方式会深深影响其效果。

Different appeals have different advertising effectiveness , advertising appeals will deeply affect the way the effect .

如若在实际操作中，商业广告借鉴公益广告的情感诉求方式，公益广告借鉴商业广告的表现技巧，则能更一步促进二者的良性发展，满足人们在物质上和精神上的双重需要。

In the practical application , if the commercial advertising reference on the emotional appeals of charitable , and the charitable advertising reference on art practices of commercial advertising , it shall promote each other to have a healthy development and satisfy people in both material and spiritual .

20世纪40年代的大后方报纸上的电影广告，有着独特的广告诉求方式和文本制作。

The advertisements in the newspapers of the rear area in 1940s had their unique appealing means and text writing techniques .

由于女性受众的消费心理和消费需求是确定化妆品广告诉求重点的主要依据，因此，这部分首先分析了受众的消费心理和化妆品的广告诉求重点；接着分析了化妆品广告的诉求方式及其特点。

Consumer psychology and consumer demand of the female audience is the main basis to determine the focus of cosmetics advertising appeals , therefore , this part of the first analyzes consumer psychology of the audience and cosmetics advertising appeals ; then analyzes the cosmetics advertising appeals and its characteristics .