岳麓书社

第二，分析营销渠道的影响因素，对比现实能力与SWOT分析模型确定的战略要求的差距，确定岳麓书社渠道改进目标。

Secondly , we analyze factors which could impact the channels and contrast the gap between capacity and strategic requirement from SWOT analysis to identify the channels ' improvement objective .

第三，依据渠道改进的目标和原则，提出了岳麓书社渠道改进设计方案。

Thirdly , we propose the improved design scheme based on the objective and principle .

第四，为促使渠道改进方案的有效实施，需要加强岳麓书社营销渠道管理。

Fourthly , we suggest that distribution channel management should be strengthened to facilitate the effective implementation of the scheme .

以湖南岳麓书社出版的30卷《曾国藩全集》为标志，曾国藩研究进入了一个快车道。

With the publishment of the 30-volumes Complete Works of Tseng Kuo-fan by Hunan Yuelu Publishing House as a symbol , studies on Tseng Kuo-fan is witnessed to have entered into an expressway .

岳麓书社渠道影响特征为市场区域较集中，中间商、分销商供应能力有限，企业融资能力有限，组织制度陈旧，缺少综合素质的营销人才。

Its channels ' impact characteristics are the concentrated market areas , limited supply capacity of middlemen and distributors , limited financing capacity , old organizational system and the lack of marketing talents with comprehensive quality .