奥运营销

第一部分概述了奥运营销计划和奥运赞助。

This part outlines the Olympic Marketing Programs and sponsorships .

国家电网公司奥运营销中的风险管理研究

Risk Management Study on Olympic Marketing of State Grid Corporation

中国企业应该如何利用科学的决策使巨额的奥运营销投资产生最大的回报？

How will Chinese companies evaluate the market return on its huge Olympic marketing investment ?

第三部分主要分析了中国的奥运营销以及现存的问题。

Chapter three mainly deals with the Olympic marketing in China and some existing problems .

奥运营销的回顾与展望

A review and prospect of Olympic marketing

第四部分，也是最重要的一部分，集中探讨了企业如何做好奥运营销。

Chapter four , the most significant part , focuses on how to do Olympic marketing .

第一部分研究奥运营销的相关理论范畴，是为整篇论文所作的理论准备。

The first part deals with relative theories of Olympic marketing and is the basis of dissertation .

第二部分介绍了前几届的奥运营销，分析了成功的典范和失败的例子。

Chapter two introduces the marketing undertaken during the previous Olympics and it also analyzes successful and unsuccessful cases .

本文从分析酒店营销的基本内容入手，继而对奥运营销的历史、种类及意义做了陈述。

The article begin from analyses the basis of hotel-marketing , and represents the history , kinds and significance of Olympic-marketing .

沃天体育正充分发挥资源、运营等优势，为客户、合作伙伴提供奥运营销周期内的营销建议和推广保障。

Worldteam Sports exerts resources and operational advantages to make marketing suggestion and promotional support for customers and partners during the Olympic marketing cycle .

通过奥运营销计划可以看出，麦当劳的营销预算正逐步转向数字化广告，同时针对儿童这一重要顾客群采取了更为谨慎的营销手段。

The Olympics will showcase how McDonald 's is shifting its marketing budget toward digital advertising and taking a more-careful approach to marketing toward children , a crucial constituency .

为了能够搭上奥运营销的快车，使企业登上全球性的舞台，不计成本、不遗余力成为很多国内企业奥运营销的写照。

To catch the express train Olympic marketing and enable enterprises to play in the global stage , many Chinese enterprises did their utmost to operate the Olympic marketing .

文章的结论部分强调应该将奥运营销看作一个整体，并用整合营销理论进行指导。

In the conclusion , it is suggested that during the process of Olympic marketing , we should consider it as a whole and use the theory of Integrated Marketing to guide it .

然后详细分析蒙牛与伊利每一步的体育营销策略：伊利的奥运营销策略和蒙牛的群众体育营销体育策略。

And then a detailed analysis of the MENGNIU with YILI every step of the sports marketing strategy : Olympic marketing strategy and the YILI hoodwinks the cow the mass sports , sports marketing strategy .

另一方面，在研究的过程中，我们对企业如何进行奥运营销提出具有可借鉴性的对策和建议，使论文又具有一定的现实指导意义。

On the other hand , during the research process we could give referential suggestions and advices on that how Chinese enterprises to carry out Olympic marketing , and this makes dissertation having practical and directive meaning .

2008年青岛奥运营销具有自身特点和目标，建立多层次产品营销体系，推动营销主体多元化发展，使用合理的筹资渠道是营销实践应关注的重点。

The marketing of 2008 Qingdao Olympic Games has its own characteristics and objectives , establishing multi-level products marketing system , promoting the multi-development of marketing organization , using the rational fund-raising channels are the main problems concerned .

另一家在奥运会营销方面投入大量资源的集团是中国运动服装零售商李宁（lining）。

Another group throwing a lot of resources behind Olympics marketing is Li Ning , the sports clothing retailer .

当中国运动鞋制造商鸿星尔克（hongxingerke）的高管们规划一项奥运会营销战略时，他们首先做的是研究赛事日程。

When executives at Hongxing Erke , a Chinese sports-shoe maker , were planning an Olympics marketing strategy , they began by examining the schedule of events .

民族产业参与北京2008奥运会营销的策略

Tactics of national industry enlisting in marketing of 2008 Beijing Olympic Games

北京奥运旅游营销战略研究

A Study on Marketing Strategy of Beijing 2008 Olympics Tourism

试论我国企业的奥运赞助营销策略

Researches on Olympic Sponsorship Marketing of Domestic Enterprises

奥运会营销非常重要，尤其是在市场经济社会更是如此。

The Olympic marketing is important , especially for a society under the market economy .

从奥运会营销的历程可知，营销促进了奥林匹克运动的发展。

The history of the Olympic marketing indicates that it is marketing that promotes the Olympic Games .

举例来讲，麦当劳在日本几乎所有的奥运主题营销广告都会通过消费者的手机进行。

In Japan , for instance , almost all of its marketing around the Games will take place through consumers'mobile phones .

从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。

This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China .

我国企业必须正视在奥运会营销中存在的上述问题，否则企业利用奥运会获得营销成功的希望渺茫。

Our countryenterprise must face up to the above question which exists in OlympicGames marketing , otherwise the enterprise obtains the hope using theOlympic Games which the marketing succeeds to be uncertain .

以市场营销学的理论为基础，确定了我国夏季奥运项目营销市场大小的因素是观众人口、购买力和购买愿望，并对这些指标进行了细分。

Based on the theory of market marketing , the author determined that the factors that affected the magnitude of the marketing market of the events of summer Olympic Games to be held in our country were audience population , purchase power and purchase desire , which were further subdivided .

在迅速增长了几年并因2008年北京奥运会获得营销提振后，李宁将自己重新定义为一家高端运动装企业，计划与耐克（nike）和阿迪达斯（adidas）正面交锋。

After growing rapidly for several years and receiving a marketing boost from the Beijing Olympics in 2008 , Li-Ning planned to compete head-to-head with Nike and Adidas by rebranding itself as a higher-end sportswear company .

奥运会埋伏营销与奥林匹克知识产权保护警示分析

Analysis of ambush marketing and protection of intellectual property in Olympic Games

2008年北京奥运会市场营销策略初探

A Research on Marketing Tactics of 2008 Olympic Games