商标竞争

非价格竞争是现代市场营销竞争的发展趋势，实施非价格竞争有五种策略：产品创新竞争策略，名牌商标竞争策略，包装竞争策略，销售服务竞争策略，促销宣传竞争策略。

Non-price competition represents the trend of modern marketing competition . It includes five competition strategies & product innovation , brand names and trade marks , packaging , sales service and product promotion .

商标是市场竞争的手段。

Trademark is the means of market competition .

另外，本文还对著作权领域中各国对平行进口的态度、平行进口中商标法与竞争法的冲突及交叉保护问题做了较为详细的论述。

Moreover , the paper also touches on the matters of the attitudes on the parallel import in the field of copyright of different nations , and the conflicts and cross protection of trademarks laws and competition law with regards to parallel import .

驰名商标淡化救济及竞争立法问题研究

Study on the Remedy for Famous Trademark Dilution and the Legislation of Competitive Law

其次，对消费者权利的保护也为商标权领域反竞争行为进行法律规制提供了理论基础。

Secondly , the protection of consumer rights for trademark field also provides theoretical basis .

商标之不正当竞争研究

The Unfair Competitions Study of Trademarks

目前日益普遍的商标权领域反竞争行为引起了学界的关注与讨论。

Recently , the increasingly widespread anti-competitive practice in trademark field has aroused the scholars ' concern and discussion .

生产同类产品的不同厂家，为说服顾客购买有他们自己独特商标的商品，竞争异常激烈。

There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand .

企业正在注册生态商标，以阻止竞争对手拷贝品牌符号或假冒其它公司产品。

Companies are registering eco-trademarks to prevent competitors from copying branding symbols or attempting to pass off their products as those of others .

但是现实生活中仍存在各种抢注、仿冒未注册商标等不正当竞争行为，大大侵害了未注册商标所有人的合法权益。

But in real life , there are still a variety of cyber squatting , phishing and other unregistered trademarks unfair competition , greatly undermined the legitimate owner of an unregistered trademark rights .

具体到商标权领域，自由竞争是经营者互相以产品及服务的品质等内容为途径进行的相互较量，但利用商标权从事反竞争行为则是对竞争自由的扭曲，必须给予其法律规制。

Specific to the trademark rights field , free competition is through product and service , but use trademark in anti-competitive actions distorts the free competitive order , must be regulated by law .

再次，商标权与反不正当竞争法及反垄断法之间存在的密切关系也为商标权领域反竞争行为的规制提供了理论基础。

Again , trademark and the close relationship between anti-unfair competition law and the anti-monopoly law is also theory basis .

这种研究对正确认识商标的价值，商标在企业竞争中的作用，进而对商标法的修改都具有十分重要的意义。

This research has profound significance on correct understanding of the value of trademarks and the magnitude effect of trademark for enterprise competition .

为了实现商标法的目的，需要建立商标法的竞争性利益平衡机制。

In order to realize the aim of trademark law , it is necessary for the trademark law to establish the mechanism of balancing of interests .

第四部分商标产品平行进口的理论之二&反不正当竞争理论这部分论述了商标法与竞争的关系，并进一步论商标法与反不正当竞争法是特别法与一般法的关系；

The aim of trademark law is to promote competition , so the trademark law is the special law that belong to the general law of unfair competition .

深入分析了商标与广告的关系，阐明了商标信誉在企业竞争机制中的作用。三是对商标在垄断中的作用进行了较为深入的分析，这是用内已有的研究中较少涉及的课题。

It also analyzes the relationship between trademarks and advertising and illuminates the role of enterprise credibility in enterprise competitive mechanism . Third , it makes detail analysis of the role of trademark in monopoly , which existing research involves little .

其次，分别认定了其他判定因素：商标相同或近似、商品相同或类似、比较广告中与在先商标权人的竞争关系、在先商标的影响力和其他因素。

Secondly , it establishes other determine factors separately : sameness or similarity about trademarks and product , competitive relation between two owners of trademarks , effect of prior trademark and other factors .

第四章重点分析了我国商标立法中规制商标权扩张存在的问题和不足，建议分别从商标法内部、竞争法以及司法审判三个方面对商标权的扩张进行相应规制。

With the analysis on the deficiency and problems in our legislations on trademark right , the last chapter of the thesis shows some new ideas of the regulation methods including trademark law regulation , competition law regulation and judicial practice .

商标专用资产的概念拥有的丰富内涵，它应该成为研究商标经济学和商标法的重要工具。二是对商标在企业竞争中的作用进行了创新性的研究。

The concept of trademark assets have rich connotation , it should become an important tool for the study of trademark economics and laws . Second , it conducts innovative research on the role of trademark to the competitiveness of enterprises .