商标意象
商标意象-
商标图形与意象
Brand Logo and Imagery
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第四章在关联翻译理论的基础上，论述了商标词文化意象的可移植性和变通的必要性。
Based on relevance theory , Chapter Four expounds the translatability and the transferability of the culture images of brand names .
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本文从商标和文化意象的概念与性质入手，对文化意象蕴含较深的汽车商标、化妆品商标和服装商标进行分析。
With the analysis on the meanings and properties of brand names and cultural images , the thesis accounts for the brand names of automobiles , cosmetics and clothes which contain profound cultural images .
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商标翻译中文化意象的灵活移植
Flexible transference of culture image in translation of brand name Immunology on Transplantation