品牌信用

通过分析品牌信用度的性质得出其与厂商生产效率之间的关系，即BCCP模型。

Through analyzing the properties of the brand credit degree , we get its relationship with the production efficiency , which is BCCP model .

通过本文研究，品牌信用度是提高厂商转化效率的重要因素。

Through this study , brand credit is improved an important factor to the conversion efficiency .

品牌信用可以降低顾客的选择成本，让顾客不假思索的做出购买选择。

The brand credit can reduce the cost of making choices for customer , persuading them to purchase without hesitation .

在此基础上，品牌信用度的提高通过改变需求曲线的位置将使得均衡价格提高，且均衡数量增加，同时将会增加消费者剩余和生产者剩余，提高社会福利水平。

Furthermore , it will increase equilibrium price and quantity , and social welfare with increased consumer surplus and producer surplus .

将企业信用链分解成资金信用链、物资信用链和品牌信用链三个分支链分别进行风险元传递的理论研究。

And then enterprise credit chain is broken down into capital credit chain , supplies credit chain and sales credit chain .

品牌信用度是品牌建设的核心指标，它衡量了品牌承诺实现的程度。

The brand credit index is the core indicator for brand management , measuring the extent of the brand commitment to achieving .

高品牌信用度意味着产品更高的质量和更大的利益，能够满足消费者更高的物质和情感利益需求。

High brand credit degree means that higher quality and greater benefits of the products to meet higher demand the physical and emotional benefits for consumers .

因此，本文在已有商标的品牌信用评级体系的基础上，通过指标分析，研究运用该体系发现商标与品牌之间的差距，并且提出合理有效的品牌投资策略，为商标的品牌化投资提供策略指导。

This paper is based on the existing brand credit rating system . Then I use index analysis to find the gap between trademark and brand .

从财产保险行业竞争的角度，本文认为现有的研究忽略了保险投保人的保险购买行为和保险销售从业人员的个人品牌信用的影响。

The existing research neglects the influence of insurance buying behavior of the insurance applicant and the personal brand credit of insurance salesperson on the competition .

将品牌信用度引入到品牌与选择成本的作用机制的分析中，并进一步讨论了信用卡品牌的品类。

Brand credit degree is introduced into the analysis of the mechanism between the brand and choice cost . And the paper further discusses the category of credit card .

与中行的合资企业同样也将面临一个营销方面的挑战：让信用卡持卡人不再使用奥运品牌信用卡。奥运品牌信用卡是今年夏季奥运会到来前大力推广的产品。

The BoC joint venture will also face a marketing challenge in migrating credit card holders off Olympic-branded cards that were heavily promoted in the run-up to this summer 's games .

其中，产品的品牌信用度要达到一定水平，这是名人代言成功的保底条件，而品类契合度是较名人品牌信用度更为重要的影响因素与条件。

Only when credit degree of product brand reach a certain level , celebrity endorsement strategy will succeed ; meanwhile , category conform index has more influence than brand credit degree of celebrity .

只有在品牌信用度提高或不变的前提下，提高物质价值基础和情感价值基础才能最终提高顾客实际得到的物质和情感价值。

Under the premise of the brand credit is unchanged or improved , improving the material value basis and sentimental value foundation can enhance the emotional and material value which is received by customers ultimately .

其中，品牌信用度是品牌的核心要素，提高品牌信用度，将有利于消费者选择成本的降低，有利于消费者选择效率的提高。

The brand credit degree is the core element of brand , when the brand credit degree increases , consumer choice cost will reduce , the efficiency of consumer choice will improve , and consumer demand will increase .

同时，高品牌信用度也将会提高品牌溢价能力，使品牌获得较大的定价权，品牌发展的过程就是品牌信用度从无到有、从低到高的发展过程。

At the same time , high brand credit degree will also improve the brand premium , brand pricing , and brand development is the development process of brand credit degree from scratch , from low to high .

品牌信用度能有效地降低竞争市场中消费者选择产品行为的不确定性，从而提高消费者的选择效率；从厂商角度来看的话，提高了消费者选择效率也就意味着提高了厂商的转化效率。

Brand credit can effectively reduce the uncertainty of consumers ' behavior in the competitive market , thereby enhance the consumer choice efficiency ; from the firms ' perspective , the increased efficiency of consumer choice means that manufacturers ' conversion efficiency improving .

品牌信用度是厂商通过排他性的符号向目标消费者做出并做到某一品类承诺的程度，通过引入品牌信用度我们分析了消费陷阱出现的原因以及品牌信用度动态控制一个简单的例子。

Brand credit degree means how much degree the enterprise has done to the category which it had promised to the target customer by exclusive symbol . Then this thesis explains the reasons for consumer trap and shows a simple example of the dynamic control of the brand credit degree .

这些新帐户允许商家接受GC品牌的信用卡作为支付形式。

These new accounts allow a merchant to accept GC branded credit cards as a form of payment .

她不需要支付昂贵的旅行费用，因为她有自主品牌的信用卡。

There will be no demand for expensive travel costs , since Kitty has her own branded credit card .

这个在西方比较典型，有针对不同人口地理特征的和不同阶层的人群的各种各样的品牌消费信用卡。

Typically in the West there are many levels of branded card offerings that relate appropriately to different demographic and life style classes .

该行与中行签署了信用卡合作协议，已发行500万张中国银行品牌的信用卡；而双方的财富管理合资企业也通过一些联名分支机构获得了400位客户。

A co-operation agreement with BoC in credit cards has issued 5m BoC-branded cards while the pair 's wealth management venture has yielded 400 customers through several co-branded branches .

在美国信用卡集团抱怨自己受到封堵、无法在中国开展业务之际，银联品牌的信用卡却可在全球90多个国家和地区使用。该公司目前正在海外大力推销银联品牌的信用卡。

While US card groups complain they are blocked from doing business in China , UnionPay-branded cards can be used in more than 90 countries and regions and the company is strongly promoting its cards abroad .

民营企业品牌建设中的信用问题

Thoughts on Credit Issue in the Private Enterprises Brand Building

营造诚信环境打造诚信品牌&食品安全信用体系建设宣传活动在京举行

Building Good Faith Environment , Making Good Faith Brand

要提高收视率，实现频道经营的持续性收益，是一项建立频道品牌，创造品牌信用度的系统工程。

It is a systematic job to build channel brand and create brand credit to raise the audience rating and achieve the sustainable revenue .

二是对分类预测技术中的隐马尔可夫模型方法以及层次分析方法进行了具体的研究与工程实现，并将其分别应用于移动通信企业的客户品牌迁移以及客户信用评价分级管理。

In engineering implementation , classification and prediction technology based on hidden Markov model method is applied to brand migration in mobile communications companies , technical implementation of the program is put forward .

从确立信用的社会资源观和经济价值观，以及信用道德、信用契约和信用体系三个层面进行信用建设，营造品牌构建的良好信用环境，促进企业品牌的建设和竞争优势的建立。

The paper elaborates the importance of improving the credit environment , enhancing the brand construction and building the competitive edge of businesses in terms of the establishment of credit ethic , credit bond and credit system .

从宏观角度来看，品牌建设对中国信用卡市场的规范和成熟有着巨大作用；从现实意义上来说，一个良好的品牌形象也能成为在激烈竞争中冲出重围的有力武器。

From the macro perspective , the brand building has a great impact on regulation and maturity of Chinese credit card industry . From the realistic significance , a good brand image can be a powerful weapon to break through the siege in a strong competition .

本文认为品牌资产以商标作为载体，以品牌信用度作为所承载的内容，以提升品牌溢价能力为目的。

This paper argues that the brand equity trade the trademark as a carrier , the brand credit degree as its content , and for the purpose of improving the ability of brand premium .

研究发现，品类共生系数决定了连锁品牌对不同商圈的选择，连锁品牌在品牌信用度、品类共生系数较高的情况下选址，将会带来较高的市场需求量。

The study finds that the category symbiosis coefficient determines the choice of different district for chain brand , and the district of brand credit degree and category symbiosis coefficient higher for chain brand choice will lead to higher market demand .