品牌生态学
- 网络Brand ecology
品牌生态学-
品牌生态学产生的背景与研究框架
The Brands Ecology ( BE ): Emergence , Research Framework and Significance
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本文在充分认识当今品牌生态学理论现状的基础上，从品牌生态战略内涵的理解入手，对品牌运作的生态理念、品牌生态战略的内涵及特征进行了深入的研究；
On the basis of realizing current brand ecological theory , this paper researched on the ecological mind of brand operation 、 the meaning and characteristics of brand ecological strategy from the comprehension of brand ecological strategy ;
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通过分析品牌问题的生态学实质，提出品牌生态系统的结构，并就品牌生态系统的动力学机制进行了归纳。
The structure of brand ecosystem is put forth by making an analysis of the ecological substance of the brand question .