利润取向
利润取向-
传媒产业化催生了受众即消费者或市场的受众观念，这一观念反映了传媒活动和受众消费行为的某些特点，但在实践中容易导致传媒公共服务使命的泯灭和利润取向的张扬。
The media industrialization has produced the concept of the " audience is the consumer " which reflects some features of the media activities and audience consumption .
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民营中小企业自身管理不善、信用差、抗风险能力弱，金融机构利润导向的价值取向、机制建设、制度安排、机构设立等都不利于民营中小企业顺利获得大量资金。
Because of their own poor management , poor credit , weak ability to resist risks of private small and medium sized enterprises , and profit-oriented values , mechanism building , institutional arrangements , institutional construction of financial institutions , small and medium sized enterprises ' financing is difficult .