利基策略

摩根大通进入信用担保公司和信托公司领域，实施的是一种利基策略（nichestrategy），在某种程度上来说是顺势而为。

In pursuing its niche strategy involving credit guarantee firms and trust companies , JPMorgan is to some extent making a virtue out of necessity .

为此，对方正、华为和朗科形成核心技术能力的案例进行了分析，指出其共同点是采取了利基策略；

Therefore , the cases of Founder , Huawei and Netac developing core technical competencies are analyzed and the results suggest that niche strategies are adopted by the enterprises .

研究表明，利基策略是中国企业形成核心技术能力的有效途径，而建构能力成长是形成核心技术能力的关键环节，利基策略的实现还需要企业整体战略的支持。

The studies show that niche strategies are the effective approaches to develop core technical competencies for Chinese enterprises , architectural capability growth plays an important role in developing core technical competencies and aggregate plans are required to support niche strategies .

企业利基营销策略研究

Study of Niche Marketing Strategy

本文简要论述了实施利基营销策略的理论背景、现实背景以及适合运用利基营销策略的企业类型。

This thesis expatiates on the theory background , practice background of niche marketing strategy and the enterprises being fit for niche marketing strategy .