创意心理
创意心理-
广告创意与消费者的心理关联密切。
Advertisement creativity is closely connected with consumers'mentality .
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广告语言创意与社会文化心理
Advertising Language Creativity and Social - Culture Psychology
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目前国内广告创意注重消费者的心理需求和文化需求。
At present domestic advertising creative lays emphasis on the psychological needs and cultural needs of consumers .
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文章从意象理论角度，做广告创意的发生和传播研究，兼容西方视觉美学的某些基本法则和形式内涵，对广告中产生的创意现象和阅读心理进行文化解读。
Studying on the occurrence and communication of advertising image based on the theory of image with the rules and definitions of western visual aesthetics , analyzing the advertising creativity and relevant psychological phenomena .