促销效果评估

通过对从市场调取的妇女卫生巾消费品数据的实证分析，验证了快速消费品促销效果评估模型的可行性。

An analysis is carried out into the data of women 's sanitary napkin collected from the market , which confirms the feasibility of the model discussed in this paper .

在本研究中所使用的方法对数据的要求比较简单，可以有效的对销售促销措施的效果进行评估，并可以帮助销售促销决策者制定最优的销售促销策略。

The method introduced in this paper requires simple data , but can effectively evaluate the effectiveness of sales promotion , and can help decision makers establish optimal sales promotion policies as well .

第三，要建立灵活有效的促销体系以及有效、系统的促销效果评估机制，加强反馈，不断调整和完善促销的设计和执行。

Thirdly , a flexible and effective promotion system and evaluation system should be set up to enhance feedback and improve the whole process .

文中详细阐述了MNL模型的界定和估计，所使用数据的形式，销售促销变量定义，模型拟合检验和销售促销效果的定量评估和分析的方法与结果等方面的内容。

In this article we expound the contents of model , data , variable and method of analysis .