促销定价

季节性商品的促销定价模型与算法

Model and Algorithm of Promotional Pricing for Seasonal Commodities

Mahlan表示，虽然“现在确实流行喝威士忌”，但激烈的竞争以及该品类的某些促销定价也为帝亚吉欧带来了压力。

Mahlan said while it is " absolutely true that whiskeys are in vogue , " Diageo was pressured by heightened competition and some promotional pricing in the category .

基于供应链的合作促销与定价问题

Cooperative Promotion and Pricing in a Supply Chain

这会使你针对性地根据顾客特别的需求制定促销和定价。

This gives you the flexibility to target your promotions and offers based on specific customers'needs and desires .

市场营销包括对产品或服务的研究开发、促销、定价及流通。

Marketing includes the development , promotion , pricing and distribution of a product or a service to the customers .

第一章介绍了销售通路的作用以及渠道与产品、促销、定价、顾客购买习惯之间的关系；探讨了中国销售渠道的发展情况和趋势。

Chapter 1 introduces the function of Sales Channel and its relationships with product , SP , pricing and customer 's purchase behavior , the trend for the future development of sales channel for Chinese cosmetics markets .

为此，我国企业必须树立全新的网络营销理念，实施适合的网络促销、定价、产品、销售渠道等策略，不断提高企业的竞争力和盈利能力，促进我国网络经济的发展。

Therefore , Chinese enterprises must set up the brand-new network ideas and implement reasonable promotion strategy , pricing strategy , production strategy , distribution strategy and so on to unceasingly enhances their competitive ability and promote domestic internet economy .

首先，星巴克有这一套卓越的营销组合，包括产品策略，渠道策略，促销策略和定价策略。

Firstly , Starbucks has a set of excellent marketing mix including product strategy , place strategy , promotion strategy and price strategy .

在对成都个性化印刷市场认知度进行调查的基础上，提出了相应的市场策略，即促销策略、定价策略和产品策略。

Made the correlative market stratagem on the basis of the former research , included sales promotion , fix a price and products strategy .

分析了组成环保导向型营销策略的四个策略，即：环保导向型的产品策略、分销策略、促销策略和定价策略。

Four strategies were analyzed , which composed the marketing strategies oriented by environment protection and they were product strategy , distribution strategy , promotion strategy and pricing strategy separately .

本文主要应用了SWOT分析法、客户关系理论、人员促销策略理论和定价策略理论等。

The thesis mainly applies SWOT analysis , customer relation theory , personnel promotion strategy and pricing strategy theory etc.