促销决策

马氏链在市场占有率预测和促销决策中的应用

The Application of Markov Chain in Market Occupation Rate and Promotion Decision Making

促销决策重在建立可兑现的顾客心理预期，建立与顾客的情感联系。

Promotion decision should stress the establishment of realizable customer psychological anticipation and establish the affective relationship with customers .

VE观念在企业促销决策中的应用

Application of VE concept to promotional decision

本文的研究结果可以为服装零售商家的价格促销决策提供切实的参考和借鉴。

The results of this article can provide the apparel retailer as a reference to make marketing decisions .

根据产品的不同销售状态，以寻求企业期望利润最大化为目的，为企业提供了合理的促销决策。

By providing scientific and reasonable promotion strategy , this paper tries to help enterprises achieve the objective of the maximal expected profit according to different selling states .

并通过仿真，分析了商品定价对利润损失的影响，为大中型企业的促销决策提供了重要依据。

The effect of pricing on loss of profit is analyzed through a simulation so as to provide an important reference for promotional decision-making in large / middle-scale companies .

吸引力因子法模型、顾客满意度模型都能够用来间接测量旅游目的地形象营销的效果，此外，旅游促销Bayes决策分析模型提供了具体的旅游目的地形象营销手段。

Appeal factor law model , customer satisfaction model can measure travel destination result , image of marketing indirectly to use , in addition , tourist promotion Bayes strategy models have offered the concrete travel destination image marketing means .

研究了考虑消费者行为的促销组合决策问题。

The promotion blend decision on the basis of consumer behavior .

零售业的传统做法是，有关商品买卖、定价和促销的决策权都高度集中，由总公司制定。

In traditional retail , everything about merchandising , pricing , and promotions are tightly controlled by home office .

相应地，产品定价和促销中的决策优化问题成为企业市场营销决策所面临的两类极为重要的决策优化问题。

Accordingly to conform price and optimize decision in sales promotion has becoming the two kinds of most importation problem of decision for corporation widen the requirement of marketing .

旅游促销的Bayes经济决策分析模型

Bayes economical analysis and decision model for tourism promotion

建立基于WebGIS的旅游信息系统对发展旅游业，提高旅游的公众形象，进行旅游促销，辅助旅游决策和进行旅游管理，起着不可低估的作用。

It is quite significant to build geographical information system for developing tourism , improving the public image of tourism , promoting tourism , helping decision-making in tourism management and managing tourism based on Web GIS .

它向我展示了一系列的商业问题，如分配渠道、促销策略以及组织决策的制定等。

It showed me a series of business issues , such as distribution channels , marketing strategy and decision-making and other organizations .

针对这样的实际需要，试图通过产品定价与促销中的若干决策优化问题的研究，获得一些能够指导企业进行市场营销决策的科学理论和方法。

Focusing on such practical needs , this paper attempts to study a variety of decision-making optimization problems in pricing and promotion , and to get some implications that give guideline to marketing management .

本文的研究对于分析超市促销的效果，指导超市促销决策具有一定的实际意义。

The researching of this paper is significant for manager to analyze the effectiveness of promotion , and to decide how to execute the promotion tools .

在本研究中所使用的方法对数据的要求比较简单，可以有效的对销售促销措施的效果进行评估，并可以帮助销售促销决策者制定最优的销售促销策略。

The method introduced in this paper requires simple data , but can effectively evaluate the effectiveness of sales promotion , and can help decision makers establish optimal sales promotion policies as well .