传媒经营管理

本文对2008年中国的第四、第五传媒经营管理发展情况进行了研究。

This paper studies the developement of the fourth and fifth media in year 2008 .

在传媒经济及媒体经营管理研究领域中，以报刊、广电、网络为对象的成果多，以通讯社为对象的成果少。

In media economic and media management studies , there have been many studies on press , network , radio and television , but few about news agency , especially systematic studies on the World Agencies .

笔者对中国电视传媒业的发展也提出了几点政策性建议：加快电视传媒业规制体制改，加快电视传媒业产业结构调整，改善传媒业经营管理，注重电视传媒业品牌与文化建设。

The author also makes several suggestions on China 's TV industry : speed up the institutional regulation reform of TV media industry , accelerate the restructuring of television media industry , improve its business management , and focus on brand and culture building of TV media industry .