品牌与品牌价值：从交易成本角度的诠释&兼论房地产品牌创建物业服务营销及二次营销主要是对后续项目有较大的影响力，可达到提升品牌价值的目的。
Brand and the Value of Brand : A New Explanation Based on the Theory of Transaction Cost The properties service and the secondary marketing mainly have much influence to the follow-up project , and can promote the value of brand .
交易诠释