阿里巴巴模式

MarbridgeConsulting董事马克•纳特金（MarkNatkins）表示，与工商总局的争端“在每个人心目中埋下了（针对阿里巴巴商业模式的）巨大疑窦”。MarbridgeConsulting是一家总部驻北京的互联网咨询公司。

Mark Natkin , director of Marbridge Consulting , the Beijing-based internet consultancy , said the SAIC row had " planted a coconut-sized seed of doubt in everyone 's mind " about Alibaba 's business model .

阿里巴巴的模式非常简单：帮助中国的中小企业找到原本只能在交易会上见到的全球买家。

Alibaba 's model was simple : allow small and medium-sized Chinese companies to find global buyers they would otherwise only be able to meet at trade shows . It worked brilliantly .

淡马锡相中Snapdeal，也是因为这家公司使用了与阿里巴巴类似的模式。

It likes Snapdeal because the company uses a similar model .

阿里巴巴的业务模式则分为两种。

Alibaba is a mix of the two models .

阿里巴巴希望拓宽业务模式，从一个电子商务公司发展为线上和线下多元化娱乐提供服务商。

Alibaba is looking to broaden its business model from being an ecommerce company to a diversified provider of entertainment and other services both online and offline .

不过，分析师和阿里巴巴的竞争对手表示，如果阿里巴巴能证明这种模式可行，或将让在线视频行业发生彻底改观。目前，由于各家公司竞相购买顶尖内容，该行业正处于一种烧钱状态。

But if the Chinese ecommerce group can make the model work , analysts and competitors say it could transform a sector that is haemorrhaging cash amid a bidding war among companies for top content .

业内专家的看法不一。有人说阿里巴巴为小企业提供了天赐良机。也有人持怀疑态度，因为企业主们还没有搞清楚阿里巴巴确切的经营模式。

Expert responses ranged from it being a golden opportunity to skepticism because of confusion by business owners about what exactly Alibaba does .