行业价值链分析

本文简要介绍了价值链理论、基本框架和分析方法，并结合钢铁企业实例，对企业进行了内部成本分析、差异化分析和行业价值链分析，旨在帮助企业获取竞争优势。

This paper provides a concise introduction of the fundamental framework and the analytical methodology of the value-chain theory , which may assist the enterprise to gain the advantage in the competition through demonstrating the internal cost analysis , the difference analysis and the industry-value-chain analysis .

通过对行业价值链的分析，能够使企业把视野放在更广阔的背景考虑战略成本问题；

Through the analysis of industrial value chain , enterprise can break away from itself and look upon to cost in a greater background ;

论文中采用了宏观环境分析、行业分析、价值链分析、战略选择等战略管理方法。

In this thesis , we adopt some strategic ways and means such as macroscopical environment analysis , industry analysis , and value chain analysis , mission programming , strategy choice etc.

本文则旨是沿袭这一思路，以期能运用行业价值链这一分析工具，对中国家电行业营销战略的选择做出有益探索。

This text then the aim is to hand down this thinking , to wish to make use of the industry value chain , do a beneficial try to the strategic choice of the Chinese appliance industry marketing .

本论文通过综合运用行业生命周期理论、波特行业竞争力分析模型、行业价值链分析理论和行业关键因素分析方法对眼镜行业进行全面系统的分析，为投资者寻找合适的投资项目提供参考。

The essay will use such analysis methods as the cycle of industry 's life 、 Port 's industry 's competitive power 、 value of the whole industry and the industry 's key factors to analyse the eyeglasses industry comprehensively and provide suitable reference for investors .