绿色营销观念

三是在实施生态营销基础上，要以绿色营销观念为主导，积极进行观念创新；

Third , the green marketing consciousness should be fostered .

浅谈绿色营销观念

Comment on Green Sale Concept

但是宁波大多数中小企业并没有树立起科学的绿色营销观念。

However , the majority of SME in Ningbo have not established a scientific concept of green marketing .

为了在今后的市场竞争中取胜，我国企业必须树立全新的现代市场营销观念，树立品牌意识和绿色营销观念，逐步走向国际化轨道。

In order to win in competition enterprises should establish new modern marketing idea and follow the road of internalization .

以环境保护为导向的绿色营销观念是一种全新的营销观念，是生态文明时代企业谋求生存和发展的必然选择。

Green Marketing , a concept oriented to environmental protection , is the certain choice of real estate companies in an era of ecological civilization .

树立社会营销、绿色营销观念，坚持旅游营销创新，运用旅游市场营销的经典理论以及一些新理念，制订行之有效的旅游景区营销策略组合。

Sets up the social marketing , the green marketing idea , insisted that travels the marketing innovation , the utilization tourist market marketing classical theory as well as new ideas , draws up the effective tourist scenic zone marketing strategy combination .

企业从微观上树立绿色营销观念，以绿色经营哲学来研制开发制造业的绿色产品；加强技术改造、提高技术水平，制造出物美价廉的绿色产品；

In micro , corporations build up concept of green marketing , develop manufacturing green products with green working philosophy , reinforce technological innovations , improve technological levels , manufacture bargain green products , use combined marketing strategies , orientate correctly and choose objective markets .

从功能营销向绿色营销的观念转变；

From function orientation to green orientation ;

本课题主要研究的问题是在绿色营销的观念的影响下，武汉女性服装消费者的绿色消费特征研究以及企业应该如何去满足这种需求。

The main subject of research is the green consumption characteristics of the female apparel consumers in Wuhan under the influence of green marketing concept and that the enterprise should meet this demand in what way .

从需求观、资源观、环境观、效益观和天人合一观等方面，论述了绿色营销的观念及重要性。

This paper discusses on the conception and importance of the green marketing from the outlook of demands , the outlook of resources , the outlook of environment , the outlook of benefit , and the outlook of human-nature combination , etc.

企业的营销观念落后，还没树立绿色营销的社会营销观念，绿色营销环节脱节。

Enterprises have not yet set up the social marketing idea of green marketing .

绿色营销是将环保观念融入企业营销活动之中而形成的一种新型营钻方式，是实现经济与资源、环境相协调，确保我国社会经济可持续发展的必然选择。

Green marketing is a new type of marketing , which is formed from putting environmental protection ideas into the activities of business marketing , and an inevitable choice , which coordinates economy with resources and environment , and ensures sustainable development for our country 's social economy .

在企业实施绿色营销转变过程中，绿色营销观念形成、绿色营销制度的建立、绿色消费意识的形成并非一蹴而就，是在连续性博弈过程中形成的。

It is not an immediate action to shape , establish and form the green marketing conception system and consuming consciousness in the process of executing green marketing for enterprises , but it is formed during a contiguously game process .

目前我国绿色营销面临许多的障碍，如绿色需求不足，绿色营销观念缺乏，生产管理方式落后，营销组合策略不适应等。

At present , green marketing confronts a lot of barriers , such as shortage of the need for green products , the lack of sense of green marketing , the backwardness of management and the unfitness of combining strategy of marketing .

本文通过绿色营销和旅游酒店实施绿色营销必要性的概述，从培养员工树立绿色营销观念；

In this paper , green marketing and tourism hotels need to implement green marketing overview , from the train staff to establish the concept of green marketing ;