整合营销传播战略

基于整合营销传播战略的企业组织重构模式研究

A Study on the Model of Organization Restructuring based on Integrated Marketing Communications Strategy

第三部分，整合营销传播战略的制订与媒介分析。

Part Three : The plan of IMC strategy and Media choice .

服务整合营销传播战略模式研究

The Study on Model of Integrated Service Marketing Communication Strategy

针对实践中整合营销传播战略实施的制约因素构建适应整合营销传播战略的绩效评估指标体系，对企业营销传播实践很有必要。

Under the conditions of IMC practice , designing a performance measuring index system of IMC Strategy is useful for IMC practice in future .

主题包括市场营销的管理，战略性市场规划，对竞争对手的分析，市场混乱分析，如何满足顾客，消费者行为，产品品牌的发展，直销，定价策略和促销与整合营销传播战略。

Topics includes marketing management , strategic planning , relationship marketing , competitive analysis , the marketing mix , customer satisfaction , consumer behavior , product development branding , direct marketing , pricing strategy and marketing communication etc.

营销传播管理者是执行整合营销传播（IMC）战略的企业传播新主体，是集经营管理、营销和传播职能为一体的新职位，企业IMC战略的竞争实际上是营销传播管理者素质的竞争。

Marketing communication manager ( Marcom Manager ), who integrates the business management , marketing and communication , is the new executor of corporate communication in integrated marketing communication ( IMC ) strategy . The competition of the enterprise ' IMC strategy is the competition of Marcom manager 's quality .