捆绑定价

旅游景区一票制及其效率&基于产品捆绑定价模型的经济学分析

The Unified Ticket Policy and Its Efficiency in Scenic Areas : An Economic Analysis Based on Bundle Pricing Model

面向推荐产品的个性化价格策略建模与优化：提出了消费者实时性和多阶段性在线购买决策的建模方法，构建了在线动态捆绑定价模型，设计了基于启发式算法的模型求解方法。

We propose a modeling method for the real-time and multi-stage online purchase decisions , construct an online dynamic bundle pricing ( ODBP ) model , and design a solution methodology employing a heuristic method .

对此，本文研究基于数量差异的在线内容捆绑定价决策的优化问题。

To this point , we study the optimum decision of bundle-size pricing for online content .

绝大多数实体商品采用单独定价，而数字产品往往采用捆绑定价，这个事实符合逻辑。

There is logic to the fact that most physical goods are priced individually while digital ones are often grouped .

公司决定，终止9.99美元的捆绑定价服务，转而将这两项服务分拆，每项定价7.99美元。

They decided to get rid of the $ 9.99 bundled price plan and to separate the two offerings each priced individually at $ 7.99 .

由此分析网络信息产品的定价策略，价格歧视定价、捆绑定价、渗透定价和免费定价策略是网络经济中最为行之有效的定价策略。

Thus analyses network information product pricing strategy , price discrimination pricing , bundled pricing , penetration pricing and free pricing strategy is the most effective pricing strategy .

预期理论和心理账户理论为捆绑组合定价提供了新的启发。

Prospect theory and mental accounting theory provide new enlightenment for bundling pricing .

对于零售商而言，在一定条件下采取基于货架期的巴氏奶捆绑销售定价方案能够获得更高的利润。

In some conditions , adopting bundling selling based on shelf life can bring higher profits to retailers .

在此基础上，论文着重分析了两种基于顾客价值的可供选择的定价策略：差别定价和捆绑销售定价。

With this , the paper emphatically analyzes the two value-based pricing tactics of information goods : the discrimination pricing and the bundling pricing .