市场进入策略

第四章研究耐用品行业的市场进入策略与产品创新策略。

In chapter 4 , I analyze the market entry strategies and product innovation strategies of firms which producing durable goods .

第四章应用耐用品理论研究了面临进入威胁的耐用品垄断商和潜在进入者的销售策略和定价策略，市场进入策略和产品创新策略。

In chapter 4 I investigate the sales strategy and pricing strategy , market entry strategy and product innovation strategy when there is entry threat .

《案例》：THOMSON&中国市场进入策略分析

THOMSON & Analysis on its Entry Strategy in China

通过案例分析，验证了该决策模型的有效性。最后，根据前文理论分析和实证分析，本文设计了中国企业国际市场进入模式的策略选择，并给出了相应的对策建议。

Through case studies , the paper verified the validity of the decision-making model . Finally , according to the preceding theoretical analysis and empirical analysis , this paper designed a model of Chinese enterprises to enter international markets , the strategic choices , and the corresponding countermeasures and suggestions .

我们已经招募了更多律师，而且法律团队必须更努力的工作，但这不会影响我们的市场进入（go-to-market）策略。

We have hired some more lawyers and our legal team has to work harder , but it is not affecting our go-to-market strategies , he says .

针对这些问题，提出了该公司在诸如国际市场的进入、产品策略、分销渠道、促销策略和服务策略等方面的国际营销策略以及实施建议。

And it intend to find the problems of international marketing at product orientation , product brand , distribution channel , advertising and personnel diathesis .

三类国际资本在进入中国市场时，在社会资本、政治资本和商业资本上具有不同的比较优势，这又与其市场进入策略、投资地和产业选择相关联。

Then the FDI in two typical regions , Guangzhou and Shanghai , will be compared and analyzed . By entry into the Chinese market the three kinds of cultural related FDI will use their comparative advantage in social , political and business capital .