青岛国际啤酒节

并在此基础上对于我国节事旅游中具有代表性的案例&青岛国际啤酒节中的文化性要素进行了分析。

And on this foundation , the cultural factors in Qingdao International Beer Festival are analyzed .

在研究体验营销在国内业界的应用问题上，本文选择了青岛国际啤酒节作为例子。

The paper chooses Qingdao International Beer Festival as a example of the application of experiential marketing in china .

东方啤酒盛会&青岛国际啤酒节

Qingdao International Beer Festival & An Oriental Beer Gathering

第17届青岛国际啤酒节开幕了！

The17th international beer stanza in Qingdao opened !

综述了近些年来事件旅游国内外研究的新进展，并以青岛国际啤酒节作为案例说明节事活动在中国的发展现状以及进一步发展应该注意的问题。

This article analyzes the practice in China by case study of Qingdao Beer Festival on the basis of the literatures review of recent research .

结果表明，青岛国际啤酒节游客满意度影响因素主要有六个方面内容，包括城市发展水平、旅游商品及其服务、节庆现场服务、旅游卫生、配套服务、特色活动与设施。

Results showed that there are mainly six aspects factors affecting tourist satisfaction for Qingdao International Beer Festival , including the level of urban development , tourism goods and services , festivals services , tourism sanitation , ancillary services , special programs and facilities .

青岛节事活动经过多年的发展和市场检验，积累了一些宝贵经验，也打造了出了像青岛国际啤酒节、青岛海洋节等具有一定影响力的节事活动。

After years of development and market testing , Qingdao FSE activity accumulated some valuable experience , created a few famous FSE activities , such as the Qingdao International Beer Festival , Qingdao Ocean Festival and so on .