窜货

电冰箱行业窜货博弈分析

Game Analysis about " Fleeing Goods " in the Line of Refrigerator

所谓越界销售，也称窜货，表现为商品未经同意从经销商A负责的区域，流向经销商B负责的区域或者经销商擅自销售给厂商直接负责的客户。

Cross sale refers to the practice that commodity flows from area A to area B without approval or the practice that distributor purposely sells goods to manufacturer 's customers .

AMO化妆品营销渠道管理中窜货问题研究

The Study of Out of Control in Good Management in the Marketing Channels Management of AMO Cosmetic

另外，电脑作为一种价值较高的产品，销售商也很容易在利润的诱惑下进行窜货或擅自调价等行为，进而影响到PC厂商的长远利益。

In addition , PC as a product of higher value , the seller are very easy to flee the goods or readjust the price behavior without authorization under enticement of profit , then it influences the long-term interest of PC manufacturer .

第三，介绍了AMO化妆品营销渠道现状以及窜货问题对AMO销售的影响，并分析了窜货问题产生的原因；

In the third part of dissertation , the thesis introduces the marketing channels actually fact of AMO cosmetic , and the affection which out of control in good management cause the sales of AMO cosmetic . The thesis analyse the reason of causing the problem .

浅析不锈钢市场的恶性窜货

Analysis of cut - throat competition in stainless steel market

D滑移带层；窜货的效应分析

Sliding layer ( D ); Analysis on Domino Effect of Cross Region Sale

基于多报童模型合作的窜货问题研究

Cooperation / Transshipment Discussion Based on Multiple Newsboy Model

窜货的根源及处理方法研究

The Source of Profiteering by Selling Goods and Study on Solution to the Problem

窜货的效应分析

Analysis on Domino Effect of Cross Region Sale

这些“抗议者”只是5个窜货商。他们和诺基亚没有直接的业务往来。

These'protesters'represent a small group of5 independent wholesalers who have no direct business relationship with Nokia .

很多学者都对窜货现象的形成原因作了分析并撰写了文章。

Many scholars analyses the cause of formation of commodities fleeing and write articles about this phenomenon .

企业的市场通路建设往往会遭遇窜货现象。

Enterprises in China always suffer the phenomenon of commodities fleeing in their sales chan ˉ nel .

我国快速消费品企业窜货研究

Study on the Trans-regional Marketing of Our Country 's FMCG ( Fast Moving Consumer Goods ) Enterprise

他们对窜货的形成原因进行分析时大多是从产品、价格、分销和促销这四个方面进行分析的。

They analyses the cause of formation of commodities fleeing from product 、 price 、 place and promotion .

个人理性、知觉差异、信道不畅和惩治不严是引发营销渠道成员间低价恶性窜货行为的主要原因。

The main inducements of practice are individual logos , consciousness difference , blocked channel and weak penalty .

包装盒加工完成后内部防窜货编码藏于粘接处内部。

After processing the packing-box , the inner anti-changing code is hidden in the inner part of the sticking-joint .

营销渠道成员间低价恶性窜货是现代市场营销中经常见到的一种行为，这种行为对渠道成员和产品制造商的伤害极大。

Dumping beyond the mark is common behavior which do great harm both to marketing channel members and producers .

窜货这一市场中永恒的话题，不知道困扰了多少理论家和实战派。

No one knows that cut-throat competition , as a permanent topic of domestic market , has puzzled how many theorist and practical persons .

在企业营销实务中，窜货导致价格混乱和渠道受阻，从而影响品牌无形资产和企业的正常经营，对企业的危害极大。

The irregular product circulation does great harm to the price system of the enterprises , which affects brand value and the effective operation of market .

对于中间商之间可能存在窜货经营的现象，本文应用子博弈精炼纳什均衡方法建立了一个动态博弈模型。

For the possible phenomenon that the selling among middlemen exists , a dynamic model of Game Theory is build by using Sub-game refined Nash equilibrium method .

第四部分，我国药品分销渠道管理研究，在渠道模式的选择、渠道成员管理和渠道冲突管理等方面进行详细论述，并对渠道冲突中的窜货问题进行重点探讨。

Part four , study on management of channels , from model-choosing , management of channel 's member to the management of channel-conflict . Focus on the cross-territory selling .

乙方或乙方指定的分销商与丙方应配合甲方处理各类窜货活动。

Party B , or the designated distributor of Party B shall , in conjunction with Party C , cooperate with Party A in resolving any cross-migration of products .

该研究对电信运营商如何利用技术手段控制定制手机窜货现象，提高手机补贴资源的利用效率，具有较强的指导意义。

The study of telecom operators how to use technology means control customize phone selling beyond agreed area , improve the efficiency of resource utilization , has strong directing significance .

窜货一直是渠道管理中让企业非常头疼的问题，第五章则详细的论述了如何有效规避和处理这种渠道的冲突。

Commodities Fleeings has been a headache for the enterprise in channel management . The fifth chapter discusses in details how to effectively avoid and deal with the channel conflict .

为了解决这种窜货现象，本文从分析造成窜货现象的原因与危害入手，从生产厂家和经销商两个不同角度提出相应对策，以期保证商品流通渠道能够有序地畅通。

Based on the analysis of this phenomenon , the article proposes countermeasures from the angles of the enterprise and the seller in order to guarantee the circulation of commodities .

最后，根据上述营销策略，提出了强化公司内部营销管理、经销商管理和对市场冲货、窜货管理等营销策略执行要点。

Subsequently , according to the above strategy of marketing , we present the implementation outline of strengthening the management of the inner , of the dealer and of goods and etc.

本文中，将营销环节中的几个重要方面：营销机构管理、应收账款的管理、窜货管理、营销队伍管理等方面进行了设计。

In this paper , several significant respects in the marketing segment , such as market organization control , receivable administration , scurrying commodity administration , marketing troop management , are designed respectively .

为了有效的解决陶瓷建材企业的窜货问题，各个企业都在积极探索各个途径，希望能够对销售渠道实施有效的控制，从而防止窜货。

In order to solve goods-fleeing question of ceramics building materials enterprise effectively , each enterprise is exploring each way that is able to control the marketing channel effectively and prevents fleeing the goods .

另外，文章也对饲料企业营销渠道管理的主要方面进行了讨论，包括经销商的管理、流程管理、营销队伍管理、促销管理、特许连锁经营管理以及防止窜货的管理等。

In addition , the thesis also discuss the management of the marketing channel of forage enterprises such as the management for dealers , processes , marketing teams , promotion , chain operation , prevention of over-district selling , etc.