日化品牌

1

本文在对我国日化品牌经营战略研究的过程中，首先对品牌及品牌战略的相关含义和理论进行了阐述，为全文奠定了理论基础。

In the process of researching , the paper introduced the theory about the brand and brand strategy firstly .
2

但是，在中国日化市场上外国品牌几乎抢占了整个中国日化市场。

However , the foreign brand almost captured the entire China market .
3

通过对比宝洁公司多品牌营销的成功模式，发现我国日化企业在多品牌战略方面存在的问题，指出并不是所有企业都适合多品牌营销模式。

By comparing the P & G brand marketing of many successful models , found that cosmetic enterprises in our country multi-brand strategy of the existence question , pointing out that not all businesses are suitable for many brand marketing model .