旅游目的地形象

基于游客满意度的旅游目的地形象建设模式&TSS

The TSS Model Improving Tourism Destination Image Based on Tourist Satisfaction

在政府主导模式中，旅游目的地形象包装战略、形象推广战略和形象促销战略构成了旅游目的地形象营销的主要内容。

Among government leading mode , travel destination image packing strategy , image popularizing strategy and image promoting strategy form the main content of the destination image marketing of the travel .

旅游目的地形象与游客满意度及忠诚度的关系研究

Examining the Relationship between Destination Image and Tourist Satisfaction and Loyalty

旅游目的地形象的空间认知过程与规律

A Discussion on Spatial Rules of Tourist Destination 's Image Perception

旅游目的地形象的提升研究

The Study of Upgrading the Image of a Tourist Destination

旅游目的地形象的认知与推广模式

On the Image Perception and Promotion Pattern of Tourist Destination

政府主导与旅游目的地形象推广研究

Study on Government Domination and Tourist Destination Image Promotion

第二章：旅游目的地形象的测量。

Chapter two : Tourism destination image measurement .

乐山市生态旅游目的地形象提升探讨

Image Promotion of Ecotourism Destination in Leshan City

基于游客感知因子的旅游目的地形象评价&以武汉城市圈为例

Tourism Destination Estimate Research Based on Tourists Perceived Factors & Take Wuhan Metropolitan Area

建筑主题鲜明，外观造型独具一格，有助于所在地建立旅游目的地形象。

The bright architectural theme , unique surface , that are good for the traveling destination .

旅游目的地形象，是衡量旅游目的地营销、管理水平的重要指标之一。

Tourism destination image is one of indicators to measure marketing and management level of tourism destination .

近些年来，国内外学者对于旅游目的地形象、游客满意度及忠诚度的关系探究也已经有了一些讨论。

Researches on destination image have gradually become a hot subject in the field of tourism destination marketing since1970s .

旅游目的地形象演变的策略研究&典型区域分析及对澳门的启示

A Strategy on the Transformation of Macau 's Tourism Destination Image : Clues from a Case Study on Typical Regions

论互联网传播与受众认知文化环境建构互联网传播的台湾旅游目的地形象&基于两岸相关网站的内容分析

The Tourism Destination Image of Taiwan Disseminated on Internet & Based on A Content Analysis of Travel-related Websites across Taiwan Straits

其次，本文对基于市场调查法的旅游目的地形象设计的流程进行了全面的解析。

Moreover , this thesis overall analysis process on image design of tourist destinations on the basis of marketable investigation means .

应用有利形象模式衡量旅游目的地形象研究&以西安市与上海市为例

Research on the measurement of tourist destination image by applying the model of beneficial image a case study of Xi'an Shanghai

为了给旅游目的地形象设计理论提供案例支撑，本文最后以小浪底旅游区的旅游形象定位和旅游形象设计为例进行了相关的实证研究。

The thesis did a demonstration analysis about the position and design of the tourism image by example of Xiaolangdi scenic spot .

旅游目的地形象是吸引游客最关键的因素之一，是旅游整体营销理念中的重要概念。

The image of tourist destinations is one of the key elements to attract tourists . It is also an important concept in the overall marketing conception .

传统营销理论认为，旅游目的地形象是一种产品，企业是营销行为的主体。

The traditional marketing theory thinks , the travel destination image is a kind of product , and the enterprise is a subject of the marketing behavior .

并在对调查结果进行因子分析的基础上，提炼出影响北京市旅游目的地形象的因子及各个因子的影响程度，成功构建了北京市旅游目的地形象模型。

Then it utilizes factor analysis to extract the key influential factors of the destination image of Beijing and their each component scores , and forms the cognitive model of the destination image successfully .

最后指出，国内旅游目的地形象设计研究较多，但至今国内旅游目的地映象研究成果有限，有待学者们进一步的探索。

The paper finally points out that there have been quite a lot of domestic designs on tourism destination images , but so far the study results hove been quite limited and to be further explored by scholars .

黄山旅游目的地形象的定位实际上是一个世界自然文化遗产、中国旅游名胜地、华东旅游圈重要区域、安徽省主要旅游目的地的系统形象定位。

Image positioning of Huangshan Tourism destination is a systematic image positioning of world nature and culture heritage . Chinese tourism attraction , the key tourism scenic in eastern China , and a major tourism destination in Anhui Province .

作者从旅游目的地形象推广组织、旅游目的地形象测量、旅游目的地形象载体与形象推广整合等方面，重点阐述了旅游目的地推广的有关问题。

In the light of such aspects as destination image promotion and organization , the measurement and carrier and the integration of image promotion , etc , the paper focuses on expounding problems related to the promotion of tourist destination image .

同时，旅游目的地形象的研究也成为学术界研究的重要课题之一，其中大多数是关于旅游目的地形象认知、形象塑造、形象测量的研究，而关于旅游目的地形象营销的研究相对较少。

Meanwhile the research about tourism destination image has become one of the important topics of academic research , most is about the tourism destination image cognition 、 image creation and image measurement , but the research on image marketing is relatively few .

目的地形象是影响游客目的地选择的一个重要因素，文章对旅游目的地形象的影响因子作了较为系统的分析，讨论了旅游目的地形象的形成过程。

Destination images considered to be an important factor which affects the tourists in choosing their destinations . This essay has tried to give a systematic analysis of the factor contributing to the formation of destination image as well as the process of formation .

汶川大地震后四川旅游目的地安全形象重塑的对策思考

Remodeling Countermeasures of Sichuan Tourist Safety Image after " Wenchuan Earthquake "

基于犯罪学视角的旅游目的地安全形象营销研究

Exploring and Marketing an Image as a Safe Destination : A Criminal Perspective

旅游目的地的形象构建牵涉很多方面，其中方言资源对旅游地文化形象的影响及方言资源应用尚未引起研究者重视。

The tourism image is composed of many aspects , among which the influence and application of dialect corpus to the cultural image of a tourist attraction is often overlooked .

感知距离对旅游目的地之形象影响的分析&以五大旅游客源城市游客对苏州周庄旅游形象的感知为例

THE INFLUENCE OF AN ANALYSIS OF THE PERCEIVED DISTANCE ON TOURISM DESTINATION IMAGE & A Case Study of the Perceived Image of Tourist in Five Origin Cities on Zhouzhuang , Suzhou