施拉姆

施拉姆传播模式在农民体育健身工程中的运用

Application of Schramm Spread Mode to farmers physical fitness project

施拉姆模式对翻译工作者的启示

Enlightenments from Schramm model to practitioners in translation

然而根据当年施拉姆选择的标准，有许多研究者尤其是芝加哥学派的一些社会学家更有理由成为传播学的奠基人。

However , many researchers , especially some sociologists of the Chicago School should have been the founders .

施拉姆认为，在美国社会责任论产生时期，几乎所有媒体都接受了自律的信条。

Wilbur Schramm believed that , in the social responsibility period , almost all the media have accepted self-discipline creed in the United States .

施拉姆在他的著作中指出：电视在传播信息与提供娱乐方面，后者占有很大比重。

Schramm in his writing pointed out that : TV can disseminate information and provide entertainment , but the latter occupies a large proportion .

施拉姆认为反馈对于传者是非常重要的工具，因为它好像是受者的思想和反应的一扇窗口。

According to Schramm , feedback is an invaluable tool to the communicator since it serves as a window to the receiver 's thoughts and reactions .

传播学家施拉姆把电视文化视为一种新型的公共传播方式；社会学家麦尔卡尔则将电视文化看成是一种社会学意义上的社会生活现实。

Communication experts Schram put the TV culture as a new way of public communication ; Sociologists Mel Carle will TV culture as a kind of sociological significance of social reality .

本文以施拉姆的这一概念为指导，探讨背景材料在新闻报道中的主要作用及运用。

This paper , starting from a brief introduction to the notion , and guided by the notion , summarizes the major functions of back-grounding and its application based upon illustrating examples .

第二章介绍早期发展传播学的产生以及勒纳和施拉姆的发展传播学思想，从而探讨罗杰斯发展传播学思想的理论背景。

The second chapter analyzes early development communication and Daniel · Lerner and Wilbur · Schramm 's viewpoint of development communication , so as to analyze theory background of Rogers ' development communication .

看到低收入家庭的青少年中学毕业后不能升学，施拉姆感到失望，于是他召集了一些青年问题顾问和教师，帮助他为学生提供服务。

He was frustrated by seeing young people from low-income homes who did not move beyond high school , so he gathered a group of youth counselors and educators to help him help the students .

正如施拉姆曾经表示过的那样，传播的重要性不在我们怎样使用传播，而在我们用传播来做什么，以及谁拥有、谁控制了传播工具和机构。

Just as what Schramm had said , the importance of the communication is not how we use communication but what we will do by using communication and who possesses and controls the communicating tools and organizations .