房地产广告媒体
房地产广告媒体-
房地产广告媒体是依附于房地产这种特定商品的信息传播载体，它的设计思路、投放路径、策略使用以及费用预算必须要与房地产业的发展相适应并受到其波动的消极影响。
Real estate advertising media is an information dissemination carrier which is dependent on the real estate industry , its design ideas , launch means , strategy and cost budget must adjust to the development of real estate industry .
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房地产开发商广告媒体选择研究
Study on the Selections of Advertisement Media of the Real Estate Developer
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对房地产广告创意和媒体两大方面分别进行阐述，探讨最佳的创意诉求点，最优的媒体组合策略。
We discuss the best idea and media tactic from the originality and media .
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但是在西安的房地产广告领域，平面媒体似乎是个例外。
But in the estate advertisement domain , the paper media is an exception .