宏观营销环境

第二部分，运用PEST分析、五力模型分析、SWOT分析等方法，分析长春市邮政局邮乐购业务的营销环境，包括宏观营销环境、行业竞争营销环境、微观环境等内容，为后续分析奠定基础。

The second part expounds the U-le marketing environment of Changchun post office from the Pest model , five forces model , SWOT analysis , including macro marketing environment , the competition in the industry .

跨国公司在中国市场分销渠道战略的不同选择总是受到微观、宏观营销环境的影响和制约。

The difference in the selection of distribution channel strategies of transnational companies in Chinese markets are always influenced and restrained by micro and macro environment .

与工业经济时代的企业相比，新经济时代企业的宏观和微观营销环境都发生了重大变化。

Compared with the enterprise in the industry economy era , the one in the new economy age has very different marketing environment .