商标管理

企业竞争与商标管理

Enterprise Competition and Trademark Management

就现实而言，中国银行业名誉风险管理亟待解决商标管理、改革面临的矛盾、透明化进程及文化建设等四方面问题。

Practically speaking , China 's banking industry is in urgent need to solve problems in reputation management covering four areas from trademark management , contradictions facing reform , transparency progress and culture construction .

今年二月底前，苹果将向商标管理局正式提交对富士通iPad商标申请的驳斥文书。

Apple has until the end of February to file its formal objection to Fujitsu 's trademark .

论现代化工企业商标管理

A Discussion about Trade Mark Management in Modern Chemical Industry Business

文章最后对企业商标管理工作提出建议，目的是促进企业商标信息管理工作的更好开展。

At last , it issues advises to the management of enterprise trademark .

1983年出台了两部重要法律以取代1963年的《商标管理条例》。

In1983 , two important laws were released to replace the1963 Trademark administration Regulations .

国外企业在商标管理方面积累了很多成功的经验。

In this regard , many foreign enterprises have accumulated a lot of successful experience .

加强商标管理。

Administration on trademarks shall be strengthened .

本文主要对无形资产管理中的专利管理策略，商标管理策略和商业秘密管理策略进行了探讨。

The article deals with the problem of managerial strategies over the patent , trademark , trade secret of the intangible assets .

辅之以建立信息管理平台、加强内部员工管理、加强商标管理等手段。

Also associate with the establishment of information management platform , strengthen internal staff management , and strengthen the administration of its trademarks .

本文主要论述了商标管理在企业管理中的重要性，商标管理的主要内容，并对企业在商标管理工作中存在的主要问题进行了分析与总结。

The article analyzes the important role of administration of trademark in the enterprise management , the main content of the administration of the trademark , and the present practical issues .

当前，我国企业在商标管理方面存在的问题突出表现在两个方面：缺乏系统的商标管理理论体系和科学的绩效评价指标体系。

Currently , the problems in the enterprises in our country stand out in two aspects : lacking of systematic trademark management theoretical system and scientific index system of its performance evaluation .

对于本罪的客体，笔者采用通说的观点，认为其是复杂客体，既包括国家的商标管理制度，又包括商标权利人的注册商标专用权。

Taking the criminal object for example , the writer considers it as the complex criminal object , which includes both national trademarks management system and the registered trademark holders ' exclusive rights .

各级工商行政管理部门应当通过商标管理，监督商品质量，制止欺骗消费者的行为。

The administrative authorities for industry and commerce at different levels shall , through the administration of trademarks , exercise supervision over the quality of the goods and shall stop any practice that deceives consumers .

分析了我国企业商标管理现状，提出了加强商标管理，保护企业权益的几条措施：建立商标管理制度；

The current situation of trademark management in the enterprises in our country is analyzed . Some measures to strengthen the trademark management and protect the rights and interests of the enterprises are presented as follows : to set up the system of trademark management ;

各级工商行政管理部门负责著名商标的管理工作。

The administrative departments of industry and commerce at all levels shall be responsible for the administration of famous trademarks .

目前，Terremark将继续作为一个全资子公司独立运作，并且还将保留其商标名与管理团队。

As for the present , Terremark will continue to operate as a wholly owned subsidiary and will retain its brand name and management team .

第六章商标使用的管理

Chapter VI. Administration of the Use of Trademarks

商标策略与管理作为企业实现商标战略目标而采取的具体方法和措施，主要体现在商标的选择、注册、使用、宣传和保护等方面。

As the main approach for enterprises to achieve the strategic goals , trademark management refers to the choice , registration , use , propaganda and protection of trademarks .

由于作者从事过商标的行政管理工作，因此，本文就结合工作实际分三个部分对驰名商标的行政认定和保护中的一些问题进行了探讨和论述，没有涉及司法认定。

The author once engaged in the administration of trademarks , therefore , Combined with the author 's working practices , this article discusses and probes some problems existing in the administrative recognition and protection of well-known trademarks in three parts , which is not related to the judicial recognition .

过去对商标图像库的管理是用人工的管理方式。

It was manual management for the trademark images database ago .

我国高校商标无形资产的管理策略分析&从高校校名成为商标抢注对象谈起

The Analysis of Management Strategies about the Trademark of Immaterial Assets at University

注册商标的使用及其管理

Employment and Administration of Registered Trademark

鉴于注册后的各种变更或续展也可以通过同样便捷的程序进行，马德里体系还大大简化了对商标注册后的管理。

The Madrid system also simplifies greatly the subsequent management of the mark , since it is possible to record subsequent changes or to renew the registration through a single procedural step .

商标必须经过相关商标管理部门正式注册后才能得到法律的保护，新商标必须具有足够的独特性，不能与已注册的商标混淆方能注册。

Trademark must be officially registered in national trademark administrations in order to get the protection of the law . The new trademark must have enough unique and cannot be confused with the registered trademark before it is registered .

针对我国加入WTO后企业所面临的形势，结合新修订的《商标法》对企业商标管理工作提出一些建议。

With the situation faced by the Chinese enterprise after China 's entering WTO , the author gives some advices for the management of the trademark of the enterprise according to the new Trademark Law .

第二条国务院工商行政管理部门商标局主管全国商标注册和管理的工作。

Article 2 . The Trademark Office of the administrative authority for industry and commerce under the State Council shall be responsible for the registration and administration of trademarks throughout the country .

集体商标、证明商标的注册和管理办法，由国家工商行政管理局会同国务院有关部门另行制定。

Provisions for the registration and administration of collective trademarks and certification trademarks shall be formulated separately by the State Administration for Industry and Commerce in cooperation with other departments concerned of the state council .

第三条国家工商行政管理局商标局负责驰名商标的认定与管理工作。

Article 3 The Trademark Office of the State Administration for Industry and Commerce shall be responsible for the recognition and administrative control of well-known trademarks .

证明商标作为一种特殊的商标，其使用管理必须遵循特殊的规则和办法。

Certificate trademark , as being one of special trademark , its utilizing management must follow the special rules and manners .