品牌危机

企业品牌危机公关之凤凰涅磐

Enterprise Brand crisis Public Relation : A New Lease Of Life

品牌危机的生成机制与管理对策研究

Research on the Generative Mechanism and Management Strategy of Brand Crisis

跨国品牌危机回应策略分析&形象修护的视角

An Analysis on the Image Repair Strategies of International Brand

而近年来中国市场上的众多企业先后遭遇危机，中国也进入品牌危机高发期。

However , many enterprises in China encountered brand crisis .

赞助商品牌危机事件会对赛事品牌产生一定的负面影响。

Sponsor brand critical incidents have negative effect on sport event brand .

我国乳业品牌危机管理的现状及对策探析

The exploration on present situation and countermeasures of China dairy brand crisis management

四大关键词解读2006年品牌危机公关

Unscramble Brand Crisis Management in 2006 by 4 Keywords

赞助商品牌危机事件具有普遍性、多发性的特点。

The sponsor brand critical incidents have happened with universal and multiple characteristics .

公众和企业的认知冲突导致品牌危机发生。

The cognitive conflict between enterprises and the public leads to brand crisis .

论企业品牌危机管理

The Study on Crisis Management of the Enterprise Brand

品牌危机的爆发很大程度而言正是通过传媒引爆的。

Brand crisis detonated by the media usually .

论近因效应与品牌危机的应对

On the Immediate Cause Effect and Brand Crisis

基于社会网络的品牌危机传播意见领袖研究

On the Public Opinion Leaders in Brand Crisis Communication in the Context of Social Network

第五，在预警分析的基础上，提出了品牌危机的预控对策。

Put forward the counter plans for brand crisis at the light of forewarning analysis .

品牌危机以其突发性、不可预见性以及强大的破坏性，成为人们关注的焦点。

Brand crisis with its sudden , unforeseen and destructive power has become the focus of attention .

品牌危机中的竞争情报

Competitive Intelligence in Brand Crisis

品牌危机的网上扩散与消弭&以迪奥的莎朗·斯通事件门为例

Online Diffusion and Vanishing of Brand Crisis Information : In the Case of Sharon Stone Event of Dior

因此，互联网时代品牌危机研究具有一定的理论与实践意义。

Brand crisis shows new features in internet age , which also offers enterprises an opportunity to build brands .

所以品牌危机的管理的实质是信息传播的管理：它需要借助传媒发挥正确的舆论导向，通过与公众的广泛沟通，将正确的信息公开化和透明化。

It has to play the correct guidance of public opinion through the media and gives the public correct and transparent information .

实事上，品牌危机管理是从品牌危机预警防范到危机后的恢复等一系列活动的总和。

In fact , brand crisis management includes total activities from brand crisis forewarning to the recovering of the enterprise after the crisis .

综观近几年的国内市场，层出不穷的品牌危机给企业、消费者及社会造成了恶劣影响。

Looking at the domestic market in recent years , endless brand crisis had brought bad influence to the enterprises , customers and society .

为有效的防范和避免品牌危机的打击，企业应该对现有品牌管理模式进行重构，增加危机预警的职能，构建具有品牌危机预警预控功能的新型品牌管理体系。

To prevent or avoid the attack of brand crisis , the enterprise should add forewarning function , and finally establish brand forewarning management system .

近年来，汽车制造企业品牌危机事件频发，企业乃至行业发展面临着空前的挑战与威胁。

In recent years , automobile manufacturing enterprise brand crisis frequency , the enterprise and thedevelopment of the industry is facing unprecedented challenges and threats .

从最广泛的意义上说，品牌危机管理包含了对品牌危机事前、事中、事后全过程的管理。

In the most extensive meaning , brand crisis management means to manage the crisis before the event , during the event and after the event .

主要工作及创新点如下：（1）从利益相关者角度研究品牌危机管理问题。

The main work and innovations would be described as follows : Firstly , study enterprise brand crisis management issues from the point of view of stakeholders .

同时本论文强调了品牌危机管理的必要，并将之作为品牌活化管理机制中的重要组成子系统。

At the same time , the dissertation highlights necessity for brand crisis management and has brand crisis management as important subsystem in brand activation management mechanism .

第四部分是本文的重心，指出从房地产客户关系管理和品牌危机管理两方面进行房地产品牌的维护；

The fourth part , the key part of this paper , analyzes the importance of real estate brand maintenance from real estate CRM and brand crisis management ;

随着媒体的发展尤其是互网络媒体的发展，品牌危机事件的传播和影响范围越来越广，对品牌危机管理的挑战也是与日俱增。

With the development of internet media , the spread extent becomes wider and influence of brand crisis become stronger . This is a higher challenge to crisis management .

品牌危机发生的原因大致可以分为两类：一类是外部环境的变化；另一类是企业内部问题的爆发。

The reasons for the brand crisis can be broadly classified into two types : one is the changes in the external environment ; the other is the outbreak of internal problems .

针对品牌危机的应对决策的特征进行分析，在引入利益相关者群体参与决策的情况下，基于有限理性的前提建立了品牌危机动态群决策模型，并据此构建了品牌危机动态决策支持中心。

After the analysis of the characteristics brand crisis decision-making , the dynamic group decision-making model is made based on the premise of bounded rationality , under the condition of stakeholders ' participation .