农改超

农改超系统营销策略根据SWOT分析提出四种对策，优势机会策略包括利用相关农业政策、服务创新、连锁品牌建设等。

In accordance with SWOT analysis , it puts forward four measures on " the farmer supermarket project ", the SO strategy including agricultural policy , service innovation , brand building .

本文总结了我国农改超的发展阶段、各种成功模式、失败的教训。

The Thesis summarizes the lessons in development stage and various modes of success and failure .

竞争环境的分析是以项目为依据，指出农改超可能面临的竞争对手等。

Analysis of the competitive environment is project-based , pointing out that " the farmer supermarket project " is likely to face super competition .

2002年初在我国沿海发达地区出现的农贸市场超市化改造（以下简称农改超）引起了各方面的广泛关注。

The Wet Market Transforming into Food Supermarket campaign (" WMTFS " here after ) launched at the beginning of 2002 in costal developed areas of China received much attention .