全程营销策划

房地产营销策划由早期的概念策划模式、卖点群策划模式，发展到现在以STP模式为理论核心的全程营销策划，其营销效果和质量都得到了飞跃性提升。

The real estate marketing planning had a great development from concept planning and selling points planning to the full-phase planning pattern based on the STP , which brought about a leap in marketing effect and quality .

北京世贸国际公寓项目全程营销策划方案设计

Design of Whole Process Marketing about Beijing World Trade Center Apartment

本文结论认为：以市场需求为导向的全程营销策划方式，是成都地区小灵通能够在一年多时间内，取得用户数排名全国第一的最佳市场营销方法。

Conclusion : The best marketing method which makes PAS project succeeding is entire-process marketing method with market demand-oriented .

本文通过实际案例&长春净月名都，以点带面，对长春市房地产全程营销策划进行研究。

This paper used a practical case & the famous Jing-Yue , made a systematic study about the whole distance plans study on Changchun real estate .

第四章，对中小企业的房地产营销策略进行了探讨，指出了全程营销策划、品牌营销、差异化在中小房地产企业营销策略中的重要性；

Chapter four research on the marketing planning tactics for small and medium-sized real estate enterprises . Index the importance of the theory of whole process marketing , brand marketing and finding the ways to avoid the direct competition ;