全球营销战略

服务企业全球营销战略内部驱动因素实证研究&以我国高端服务企业的实证检验为例

An Empirical Study on the Inner Drivers of the Global Marketing Strategies of the Service firms

一份新爆出的内部备忘录显示这个搜索网站转型的“第一”数字媒体公司打算完全修改其全球营销战略。

A new leaked internal memo reveals that the search site turned " premier " digital media company is planning to completely rework its global marketing strategies .

加入WTO后，中国市场在跨国公司全球营销战略中的地位迅速提高，如何适应中国市场环境的变化，是跨国公司在中国普遍面临的问题。

After taking part in WTO , China market is becoming more important in the globe marketing strategy of the multinational company . How to adapt to the transform of China market is a key problem to every multinational company .

全球营销战略综合分析框架模型（IGMS）作为目前全球营销战略研究领域的阶段性成果，已经就各维度对公司总体业绩影响程度进行了实证检验。

As an achievement of current stage in the research field of global marketing strategy , IGMS has made empirical test on multidimensional influence on enterprises'overall performance .

在本届奥运会上，它们很少实施统一的全球营销战略。

Few of them are implementing a unified global campaign for this Olympics .

全球营销战略可以有效提升跨国企业在全球范围内的经营业绩。

Global marketing strategy can effectively improve business performance for multinational corporations around the world .

论全球营销战略及整合的全球营销战略模型IGMS&兼评其对我国企业发展跨国经营战略的启示

On Global Marketing Strategy and Integrating Global Marketing Strategy Model-Implications for Chinese Enterprises to Develop Multinational Strategy

服务性全球营销战略维度与前置因素关系模型&基于220家服务企业的实证研究

A relationship model between global service-oriented marketing strategy and antecedents : Empirical evidence from 220 service-oriented multinational companies

服务型跨国公司全球营销战略差异研究&基于行业的比较

Contrastive Analysis of Service Multinationals ' Global Marketing Strategy & Based on the Inter-comparison among Three Service Industries

全球营销战略的终极目标是在全球范围内，使公司资源的配置产生最大的效用。

The ultimate goal of global marketing strategy is to make resources allocations utilize maximally all over the world .

此类公司可能成为一个艺人全球营销战略的一部分，并创造出可与唱片销售相匹敌的收入。

Such companies can become part of an act 's worldwide marketing strategy and generate income to rival their record sales .

产品标准化战略作为跨国公司全球营销战略重要的经营模式，一直以来，在理论和实践方面都受到跨国公司的普遍关注，在全球营销战略领域表现出极强的实践性。

As a major component of global marketing strategy , product standardization has been widely paid attention to for a long time .

全球营销战略模型的检验指标创建及其应用&以60家跨国公司在华子公司全球营销战略的实证检验为例

Founding of indices for a model of global marketing strategy with empirical support & Empirical study of sixty global companies operating in Chinese market

全球营销战略的三个观点，在实际操作时应当全面平衡各个战略的实际效果，混合使用。

In practical operation , the three viewpoints of global marketing strategy should be used in mixture after overall balancing each strategy 's actual effect .

本文主要研究全球营销战略的主要观点、基本模式、整合的全球营销战略&IGMS模型及全球营销及其整合战略的结论及其对中国企业发展国际化战略的启示。

This paper mainly discusses the main viewpoint and basic model of global marketing , integrated global marketing strategy-IGMS model , conclusions on global marketing and IGMS . Finally , We indicate the implications for Chinese enterprise to develop international strategy .

中国仓储企业全球服务营销战略模式研究：基于服务特征的观点

Research on Global Service marketing strategic Mode of China Warehousing Enterprises

全球化思考，本土化执行是全球营销的基本战略原则。

The essential strategic principle of global market-sale is to think globally and enforce naturally .