个人外汇买卖

在此背景下，市场营销组合决策理论在金融行业，尤其是在个人外汇买卖业务过程中具有重要作用。

Under this background , this thesis wants to find the using methods of the marketing theory for financial estate , especially , for the personal foreign exchange trading .

由于外汇市场风险极大，因而要捕捉到汇率运动的规律就十分困难。目前，几家中国的商业银行推出了个人外汇买卖业务。

It is still very difficult to grasp the regularity of exchange rate movements , so there is too much risk in these markets .

个人实盘外汇买卖是指个人客户在银行规定的交易时间内，通过柜面服务人员或其他电子金融服务方式，进行的实盘外汇买卖。

The foreign exchange dealings for individual accounts refers to the firm foreign exchange dealings conducted by the individuals through the service personnel behind the counter or through other electronic banking service methods within the time for dealings set by the bank .