价值创新关注如何向现实市场提供比竞争对手更加全新而优异的客户价值，并且通过价值量级的飞越和合适的经济价位造就新的规模市场。
The value innovation focuses on offering superior customer value relative to competitors ' to the market , and creating new scale market by the leap of value quantum at reasonable prices available to more mass customers .
现实竞争对手