广告行业自律

以此，建立以政府监管、广告行业自律、社会监督管理三者相结合的监管体制。

By this , establishes the supervision system including the government supervision , the advertisement profession autonomy and the society management .

第三部分研究了广告行业自律对预防虚假广告的作用以及我国预防性行业规范的内容和制约，并提出我国应如何完善广告行业自律的监督制度。

Thirdly , the author researches the effect of self-discipline of advertising industry to prevent the fraudulent ads and introduces the content and restrict of precautionary industry specifications . The author puts forward some specific measures for improving the supervision system of self-discipline of advertising industry .

在英国，广告监管主要通过行业自律机构实施，包括对误导性广告的监管。

In UK , the regulations of advertising , including the regulation of misleading advertisements are enforced by the self-disciplined institutions mostly .

广告的约束机制主要分为国家法律约束机制和广告行业自律机制。

Advertising is the main binding mechanism legally binding mechanism for the state and advertising industry self-regulation mechanism .

我国应当完善广告法律体系，加大执法力度，提高广告经营者的素质，并实行广告行业自律以加强对虚假广告的规制。

Our country should improve the legal system of advertisements , strengthen the execution of law , improve the quality of operators of advertisements and practise self-discipline in advertisement business so as to enhance the control of false advertisements .