广告监测

尼尔森媒介致力发展中国电视广告监测市场

AC Nielsen devotes itself to develop the Chinese TV advertising monitoring market

DirectShow技术在广告监测管理系统中的应用

Application of DirectShow Technique in Advertisements Monitor and Management System

本文认为，在利用计算机技术进行广告监测的过程中，为克服原有语音系统的不足，应利用图像识别技术。

In the process of detecting advertisement by computer , in order to overcome the problem of speech system , using the technology of image recognizing is the key .

若未在上述期限内提出书面异议的，则视为认可广告发布监测报告。

If no discrepancy in writing has been raised within the above term , it shall be deemed as recognition of the advertisement release monitoring report .

在收到第三方提供的广告发布监测报告后，如任何一方有异议的，应当在收到广告发布监测报告之日起个工作日内以书面形式提出。

Any discrepancy from each Party shall , after receiving the advertisement release monitoring report provided by the third party , be raised in writing within working days after receiving the report .

本文在分析现有的视频图像特征抽取和图像识别方法的基础上，针对视频电视广告的识别特点和要求以及广告监测的需求，设计和实现了一整套的、包括软硬件在内的广告监播系统。

Based on analysing the existing method and algorithm of image recognizing , according to the recognizing characteristic of TV advertisement and the needs of advertisement monitoring , we develope a advertisement detecting system which includes software and hardware .

为了保障消费者利益，营造一个积极的广告产业氛围，迫切需要对电视及网络的视频广告进行监测的有效技术手段。

In order to protect consumer interests , to create a positive atmosphere of the advertising industry , there is an urgent need of efficient technical means for TV and network video advertisement monitoring .