市场细分

基于AHP的客户价值评价体系及市场细分方法研究

To Study on Customer Value Evaluating System and Market Segmentation Method Based on AHP

基于粗糙集和SOM网络的客户市场细分方法

A Method for Customer Market Segmentation Based on Rough Sets and SOM Network

用销售组织将市场细分为区域。

You can use sales organizations to subdivide markets into regions .

本文结合STP理论对远大制药公司的MS产品进行了目标市场细分、目标市场选择以及目标市场定位。

The thesis has applied the STP theory into target market segmenting , market targeting and market positioning .

之后通过SWOT分析和市场细分，讨论南航如何把握机遇，应对威胁，明确目标市场以制定有针对性的营销策略。

Then this papers analysis how to grasp opportunity and respond to the threat by adoption of SWOT analysis and market segmentation .

第4章在市场细分策略制定好的基础上，根据公司的SWOT分析，讨论目标市场的选择。

Chapter four illustrates the market subdivision strategy . Then it discusses the choice of target market according to SWOT analysis of the company .

其次应用聚类分析、GE多因子矩阵、感觉图谱和联合空间图谱等营销工程模型，进行市场细分和定位分析。

Market segmentation and positioning are accomplished by using market engineering models such as cluster analysis , GE multifactor portfolio matrix , perceptual map and joint-space maps .

本文的理论基础与研究方法本文以Michael·Porter的竞争战略和竞争优势为理论基础，特别运用到了产业市场细分与竞争优势的思想与方法。

Basic disciplines and analytical approaches : The thesis is based on Michael Port 's theories of competition , including competitive strategy and competitive advantage especially .

利用数据库和数据挖掘技术设计了以顾客为导向的电信产品市场细分应用案例，给出了基于质量功能配置（QFD）进行营销设计的概念程序，提出了基于质量工具集成的改进模式。

The thesis presented concept program improving model based on QFD in marketing design through a case study on telecom service market segment designed with database and data mining technology .

“不过，随着用户逐渐形成版权保护意识，随着市场细分继续推进，我们相信用户付费的营收模式在今后几年将变得更加重要，”lee表示。

" However , as users develop a sense for copyright protection and market segmentation proceeds , we believe user-paid revenue models will become more significant over the years , " Mr Lee said .

随后进行了市场细分，并确定了目标市场，提出了竞争策略，提出了S公司的4P组合策略以及CI策略、服务策略。

Then the thesis puts forward competitive strategy focusing on target market and marketing combination strategy in4Ps of Company S as well as service strategy , CI strategy .

应用市场细分原理对摩托车市场进行了分析，提出了HQ产品的市场目标，并提出了相应的营销策略；

By applying market subdivision principles author has analyzed motorcycle market and brought up marketing target of HQ motorcycle products and pointed out corresponding marketing strategy .

运用STP理论，从马铃薯的市场细分、目标市场选择和定位三个方面进行逐一的分析和研究。

Using the theory of STP , from the potato market segmentation , target market selection and positioning of each of three analyses and research .

此外，本文运用SWOT分析了取向硅钢产品的营销现状，并采用STP营销策略研究了取向硅钢的目标市场细分。

In addition , this paper analyzed current situation of marketing of silicon steel product by applying SWOT model and investigated target market subdivide of silicon steel through STP marketing strategy .

本文认为，H酒店目前存在实施客房收益管理的条件和基础，收益管理的市场细分策略、需求预测、客房超额预定、客房差别定价和团队管理将有助于酒店收益提高和整体发展。

This article holds that H hotel exist the conditions and a basis that implement room revenue management . And revenue management strategy of market segmentation , demand forecasting , over-scheduled , room differential pricing and management team will help improve receipts and overall development .

通过TK公司自身的STP分析来解决市场细分及目标市场的选择和市场定位等问题，并进一步设计了相应的营销组合策略。

Use its own " STP " analysis to address the problem of market segmentation , target markets choice , market positioning and other issues , and further design the corresponding marketing mix strategy .

根据读者需求的差异性，运用STP营销策略进行市场细分，并选择某一最优化的细分市场作为新栏目的目标市场。

The publisher adopts STP marketing strategy , and makes market segmenting according to the demanding difference of readers , then chooses the superior subdivided market as target market of the new column .

根据市场细分变量的具体特点，将信息熵原理与FCM算法相结合，构造了适于市场细分的模糊聚类分析方法，并通过案例分析验证了该方法的有效性。

Aimed at the two limitations of the current methods , this paper models a Fuzzy clustering method , combining the information entropy theory with FCM algorithm , and validates this method by a case based on the property of market segmentation 's criteria .

在本文中，对该案例通过PESTEL分析模型进行外部环境分析，再对公司内部条件进行说明，加之以市场细分及产品分类，详述了该案例所采用的战略分析方法。

In the article , Based on External environmental analysis from the PESTEL Model and the Enterprises interior environment analysis , plus the Market Segmentation and product classification , it amplifies the strategy analysis methods adopted by this case .

考虑市场细分的闭环供应链生产与定价策略

Production and pricing strategy of closed-loop supply chain considering market segmentation

市场细分背景下的商业赠品开发设计策略

Design Strategies for Promotion-gifts Development in the Context of Market Segmentation

齐齐哈尔市房地产市场细分优化分析

A Research on Optimization of Real Estate Market Segmentation in Qiqihar

混合回归模型在百货商店市场细分中的应用

Application of Mixture Regression Model in Market Segmentation of Department Stores

关系范式下市场细分的变革与关键变量

Change and Key Variables of Market Segmentation Under Relationship Paradigm

梧州市城市营销市场细分的策略选择

The Choice of Tactics of Marketing Subdivision of Market in Wuzhou City

发电市场细分和目标市场选择

Segmentation of power generation market and selection of target market

运用内部营销市场细分理念，实现人力资源差异化管理创新；

IT and Innovation Innovation Achieving differentiation innovation of human resource management ;

注重市场细分，优化产品结构；

Emphasis on market details and optimization of prod - uct structure ;

面临着如何进行市场细分和目标客户的选择、采取什么样的渠道销售问题。

How to make the marketing division and choose the target customers ?

价值细分&基于客户终身价值的市场细分

Value Segment & Market Segment Based on Customer Life-time Value