亚马逊KindleFire主要的竞争目标是苹果iPad平板电脑，不过亚马逊还把目光投向了另外一位图书销售竞争者：美国邦诺书店。邦诺在之前已经推出了彩色平板电脑NookColor。
As well as targeting Apple 's iPad , Amazon is likely to have its sights on rival bookseller US Barnes & Noble , which already has a colour tablet .
邦诺