电子零售
- 网络e-retailing;e-tailing;e-tail;electronic retail
![电子零售](../cache/36445.jpg)
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不过,报告指出,电子零售永远不会取代真正的购物体验,而在购物体验的认知上,两性之间仍然存在明显的差异。
Yet while e-tailing will never replace the shopping experience , the report says , there is still a clear divide between the sexes .
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近半数受访者认为,电子零售的增加,对中小型购物中心的租金增长和资产价值会有不利影响。
Nearly half of respondents thought that the growth of E-Tailing would have a negative impact on rental growth and capital values for small and medium-sized shopping centres .
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电子零售网站的E忠诚营销与策略分析
E-retail Websites ' E-loyalty Marketing & Strategies Analysis
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本文研究了网络环境下电子零售网站如何建立和管理在线顾客的E忠诚问题。
This paper focused on the e-retail websites how to establish and manage online customers ' e-loyalty under Internet environments .
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除此之外,本文还探讨了国内电子零售网站借鉴E忠诚营销的成功经验和开展网站E忠诚营销问题。
Furthermore , using these successful examples as reference and putting e-loyalty marketing strategies into practice of domestic e-retail websites were also discussed .
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电子零售巨头百思买(BestBuy)宣布管理层重大调整,并警告公司称第三季度营收将大幅低于预期后,百思买股价在昨天遭受重创。
Best buy shares took a beating today , after the electronics retailer announced a management shakeup and warned that third quarter earnings would be significantly worse than previously expected .
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基于此,本文首先简要分析了中国B2C电子零售网站的现状,引出研究客户价值的必要性。
Because of this , First , we introduce the present condition about Chinese E-retailing , and the necessity of customer value analysis .
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中国电子零售集团阿里巴巴(Alibaba)旗下在线支付公司蚂蚁金服(AntFinancial)正在进行新一轮融资,对蚂蚁金服的估值将达到最多600亿美元,使其成为中国有记录以来最大的私人公司。
Last week , Ant Financial , the online payments affiliate of Chinese e-retailer Alibaba , became the largest Chinese private company on record , kicking off a funding round that would value the company as highly as $ 60bn .
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在此基础上,文章结合在线顾客网上消费的心理及行为特征,重点探讨了电子零售网站E忠诚营销的4R策略,并以国外电子零售网站的成功做法为例,考察了这些策略的具体实践。
Moreover , after analyzing the characters of online customers ' psychologies and behaviors , this paper put forward 4R strategies for e-retail websites ' e-loyalty marketing , and also discussed their applications with foreign successful experience as examples .
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基于市场营销理论,对电子零售业(B2C)中交易成本和顾客价值两个概念进行分析,认为B2C降低交易成本并不一定能提高顾客价值,即并非线性相关。
This paper begins with a literature study of transaction cost and customer value in electronic commerce retail ( B2C ) based on marketing theories . It reveals that the decrease in transaction cost does not correspond to the increase of customer value , i. e.
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香奈儿开始试水电商并获取相关网购数据,而Net-a-Porter也有幸成为香奈儿的首家电子零售代理商并且获得媒体的广泛关注。
Chanel got to experiment with e-commerce and capture some online data , while Net-a-Porter landed the coup of being Chanel 's first etailer - and lots of press .
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各家网上零售商近期已发动传统的价格战,这意味着,即便是京东商城(360buy)这样的业内大公司,也很难将其在互联网电子零售领域的市场份额转化为利润。
Online retailers have recently waged a classic price war , making it difficult for even the biggest players , such as 360buy , to turn market share in Internet electronics retail into profits .
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考虑一家电子零售公司的仓库部门。
Consider the warehouse department of an e-retailing company .
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不论如何,我们不准备控告电子零售商店们把产品和价格给公布出来。
In any case , we 're not going to threaten to sue Web sites that publish these products and prices .
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电子零售还在起步阶段,多亏了一个笨拙的政府控制的支付系统,因此大多数购物仍然需要人们亲自出马。
Electronic retailing is in its infancy , thanks to an unwieldy government-controlled payment system , so most shopping is still done in person .
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自从有了电子零售,消费者逐渐由被动变主动,这也使零售商越来越关注消费者的体验。
However , since the birth of e-retail , consumers have gradually been the active participants , leading the retailers to attach much importance to consumers'experience .
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然而奇怪的是,这个英国网络零售商去年从百思买接手十家超级商铺(大型实体商铺),巧合的是百思买在电子零售业也曾极具颠覆性。
So it seemed odd last year when the British merchant took over ten superstores from Best Buy , itself an erstwhile disrupter ( in electronics ) .
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然而奇怪的是,这个英国网络零售商去年从百思买接手十家“超级商铺”(大型实体商铺),巧合的是百思买在电子零售业也曾极具颠覆性。
So it seemed odd last year when the British merchant took over ten " superstores " from Best Buy , itself an erstwhile disrupter ( in electronics ) .
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去年三月,这家消费电子零售巨头宣布进行大规模重组,措施包括关闭店铺,减少工作岗位和削减数百亿美元开支。
Last March , the consumer electronic big box chain announced a major restructuring that includes closing stores , cutting jobs and trimming hundreds of millions of dollars in costs .
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跟量的增长一样,自从早期的网络时代开始以后,电子零售业贡献的本性也相对进化了。
As well as increasing in volume , the nature of the business to consumer ( B2C ) E-commerce offerings has also evolved considerably since the early days of the web .
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电子零售网站应该重视对网站最有价值的那部分客户,将有限的资源投放在这部分最有价值客户的忠诚培育上,与之建立长期双赢的关系,从而保持网站持续的竞争优势。
The E-retailing website should pay attention to most valuable customers , throw in limited resources in the loyal cultivation and valuable customers , and set up the long-term win-win relation with those .
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它拥有极佳的可支配收入与债务比率,而且俄罗斯人无论对新奇的产品和还是在本土奇货可居的产品都具有极高的热情,因此,表面上来看,俄罗斯发生电子零售革命的时机已经成熟。
Add to that an extremely favorable disposable-income-to-debt ratio and the Russian fervor for products that are either exotic or locally hard to come by , and on paper it looks like a country ripe for an e-tail revolution .
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通过考察电子零售的各个环节,挖掘对产品特性起作用的因素,建立起一套判断和优选电子零售产品的评价体系,并介绍了每个指标的具体含义。
Through examining each phase in e-retail and mining the factors which make the characters of products work , an evaluation index system to judge and select the e-retail products was proposed , and the content of every index discussed .
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Nest恒温器的外包装盒非常精美,安装起来也很容易。它的售价为249美元,将由百思买(BestBuy)等电子产品零售店直接出售给消费者。
The device , which will be sold directly to consumers at electronic stores like Best Buy ( BBY ) for $ 249 , comes in an elegant box and is easy to install .
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阿里巴巴旗下最有名的是电子商务零售网站淘宝(Taobao)和天猫(Tmall),不过其b2b网站也十分成功。
Alibaba is better known for its retail ecommerce websites Taobao and Tmall , but the business-to-business sites are also successful .
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电子产品零售业销售人员选拔量表的编制
A Research on the Measurement Scales for Selection of Electronics Retail Salesperson
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2008年下半年,电子商务零售销售额开始增加。
In the second half of2008 , thee e-commerce retail sales began rising .
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电子产品零售巨头说其今年的利润上升了24%。
The big electronics retailer said that its profits were up by24 % this year .
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它的核心业务日用电子商品零售业务已被迫终止,无法继续给公司带来利润。
The core business of retailing commodity electronics is broken and will not produce ongoing profits .
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本论文由相互联系的三个部分所组成:研究一为电子产品零售业销售人员岗位素质模型的研究。
This paper is composed with three interrelated parts : The first part is the research on competency model of electronics retail salesperson .