滑雪装备

我国滑雪装备产业品牌的效应分析

Analyzing and Cultivating the Chinese Ski Equipment Industries ' Brand Effect

近些年来，人们一直在说，搜索引擎已死，但我们会发现自己还是在谷歌上找饭店、找最好的滑雪装备或研究一家新公司。

For years people have been claiming that search is dead , but we still find ourselves on Google GOOG 1.57 % looking for a restaurant , searching for the best ski equipment or researching a new company .

34岁的滑雪装备采购员贾尼丝・贝尔利克（JaniceBerlik）从她位于科罗拉多州伊格尔（Eagle）的家中开车去韦尔（Eagle）上班要花35分钟时间。

Janice Berlik , a 34-year-old ski-apparel buyer , drives 35 minutes from her home in Eagle , Colo. , to her job in Vail .

滑雪已经成为一项富人的运动，因为滑雪装备和吊椅都要花很大一笔钱。

Skiing is already a sport for the wealthy , what with the equipment and lift passes likely to run you a pretty penny .