张裕葡萄酒

烟台张裕葡萄酒公司营销策略研究

Research on Marketing Tactics of Changyu Group Co. , Ltd Yantai

张裕葡萄酒博物馆室内设计。

Interior design of Wine of Changyu Museum .

作为葡萄酒行业的百年企业，在中国葡萄酒行业占主导地位的烟台张裕葡萄酒酿酒有限公司，又将如何应对这世界上增长最快的葡萄酒消费市场？

, ltd , what method should be adopt to deal with the wine market which increase fastest in the grape wine consumption on this world ?

在当前的葡萄酒行业中，以张裕葡萄酒为例，葡萄酒制作过程的技术已经非常成熟，但却在包装上不尽人意。

In the present grape wine industry , taking Changyu Grape Wine as an example , the manufacturing process technology of grape wine has become nice and mature however , the packaging is dissatisfactory .

最后结合烟台张裕葡萄酒旅游进行了具体分析，并对烟台葡萄酒旅游的形象设计、旅游线路和景区规划进行了讨论。

At last , taking wine tourism in Yantai Zhangyu as an example , discusses landscape visualization design , the tourism roads , spatial structure planning of wine tourism and how to realize these plans .

张裕集团葡萄酒配送路线优化研究

On Optimization of Wine Distribution Route for Changyu Group