奥运会商业化

现代奥运会商业化运作问题之探讨

Research on the Commercialized Operation of Modern Olympic Games

第五部分是控制和解决现代奥运会商业化运作负面效应的对策研究。

The 5th part is the countermeasures research on the control of and solution to the side effects of the commercialized operation of MOG .

试析现代奥运会的商业化问题

An Analysis of the Commercialization of the Modern Olympic Games

社会政治、经济及文化的发展状况对奥林匹克运动的发展有制约作用。3、奥运会的商业化运作及职业化推行，导致人们价值观异化，是造成竞赛道德失范的主要原因。

One of the principal reasons for the deviation of agonistic morality is the dissimilation of people 's viewpoints caused by the operation of the mercantile and vocational Olympics .

约翰逊还否认本届奥运会将变得过于商业化，并为麦当劳（McDonald's）等赞助商做出辩护，该公司为本届奥运会提供的财力支持一直受到减肥活动人士的批评。

Mr Johnson also denied the games had become too commercial and defended sponsors such as McDonald 's , whose financial backing for the games has been criticised by anti-obesity campaigners .

1984年洛杉矶奥运会引入商业运作的模式后，使得奥运会商业化运作模式开始占据主导地位，奥运会的经济价值备受关注，奥运经济初现端倪。

After the Los Angeles Olympic Games introduced the pattern of commercial operation in 1984 , this caused the pattern to start to occupy the dominant position . The economic value of Olympic Games is paid attention , Olympic Games Economy come into being .

自1984年洛杉矶奥运会采用纯商业模式经营奥运会以来，奥运会商业化运作问题一直被视为奥林匹克运动的重要问题，也是一个颇有争议令世人关注和讨论的热点问题。

Since the LA Olympic Games in 1984 was operated in a purely commercial mode , commercial operation has been regarded as an important as well as a controversial issue in Olympic sports which merits attention and discussion .