南洋兄弟烟草公司

南洋兄弟烟草公司经营中的文化思想

The Cultural Idea of Nanyang Brothers Tobacco Company in Running Business

南洋兄弟烟草公司烟叶基地建设（1905&1949）

Tobacco Base-Building of Nanyang Brothers Tobacco Company ( 1905-1949 )

以英美烟公司和南洋兄弟烟草公司为例，论述了近代中外卷烟企业在广告重要性、宣传技巧、和诉求对象方面的竞争。

The paper cites two examples to explain advertisement competition in importance skill customer recounting between modern chinese enterprises and foreign enterprises .

南洋兄弟烟草公司是存在于上个世纪上半叶的典型的具有代表性的民族资本企业，一直受到中外学界的关注和研究，取得了丰富的研究成果。

Nanyang Brothers Tobacco company was typical representative national capital enterprise , existing in the last half-century , which has been the concern of Chinese and foreign scholars and researched , and accessed to a wealth of research results .

在旧中国，存在着帝国主义在华烟草公司与华商烟草公司的不公平竞争，英美烟草公司与南洋兄弟烟草公司的竞争是典型个案。

In old China , there existed unfair competition between tobacco companies set up by Western powers in China and Chinese tobacco companies , and the competition between western tobacco companies and Nanyang Brothers Tobacco Co. Ltd was a typical case .