动机营销

而目前我国的研究仅限于消费动机研究和营销策略研究。

However , the current luxury research in China is limited to the consuming motivation and marketing strategies .

其一是提升客户的让渡价值来驱动客户购买的动机从而支撑营销导向的传统发展，其二是提升良好的客户关系来驱动客户满意的回馈从而支撑服务导向的新型发展。

One is to support marketing-oriented with traditional development by improving the value of customers to drive purchase , while the other is to support service-oriented with modern development by improving relationship with customers to get satisfaction .

简述了供应链企业合作创新的动机，合作营销的内涵及供应链企业合作关系与合作方式的发展；描述了企业合作的需求与满足状况及企业合作创新理论与模式的不同分类；

The paper introduces the motive of cooperation innovation among SC enterprises , the connotation of cooperation marketing , cooperative relationship and ways of the enterprises , describes the demand and satisfaction of enterprise cooperation as well as the different classification of cooperation innovation theory and the mode .

分析了消费者网上购物的动机，然后根据这些动机从网络营销服务方面提出了相应的营销策略。

This paper analyzes the motive of consumers ' online shopping , and based on these motives , puts forward corresponding marketing strategies from aspect of the network marketing service .

然后以成就动机理论为基础，建立大客户经理的需求动机与营销绩效关系模型。

Then based on achievement motivation theory , establish the key account manager needs motivation and marketing performance relationship model .