体育传媒市场

我国体育传媒市场发展小议

A Brief Discussion on the Development of Sports Media Market in China

未来我国的体育传媒市场将呈现与资本市场迅速结合、形成跨媒体集团、经营多元化的趋势。

Sports media market of our country appears with capital market combining , forming across media 's group , managing the pluralistic trend rapidly future .

日益成熟的体育传媒市场给体育报纸体育报纸媒体带来了越来越多的机遇和挑战，我们迎接的体育新闻时代在呼唤新闻精品意识。

There are more and more chances and challenges in media of sports newspaper , as the market of sports media becomes more and more mature .

面对体育传媒市场的变革和2008年北京奥运会给国内体育电视带来的机遇与挑战。

Opportunity and challenge brought to domestic sports TV in the face of the change of the market of sports media and Beijing 2008 Olympic Games .

随着我国新闻管理机制改革和体育传媒市场的开放，最终将会形成众多体育媒体争夺三大赛事转播权的局面。

With the open-up of the sports media market and the reform of the journalism management system , there would be more than one medium competing for the three big sport event TV broadcast right .

目前我国的体育传媒市场还只能算是概念市场，体育传媒市场可分为体育媒体市场和赛事转播权转让市场，这两个市场要健康快速发展下去还面临很多问题。

Nowadays the sports media market only exits as a concept market and it can be divided into two : sports mass media market and games license market . But there are many problems in this field .

为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场；

Sports media market can be regarded as the consumers ' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports .