企业战略性慈善

其次，论文结合前人的研究成果，指出了企业战略性慈善行为的理论基础：利益相关者论、竞争环境导向型慈善行为理论、善因营销理论、企业公民理论、开明自利论。

Second , the essay combining the former research achievements , pointed out that the theory bases of corporate strategic philanthropy : stakeholder theory , context-focused philanthropy , cause-related marketing , enterprise citizen theory , self-interest theory .

论文力求理论与实践相结合，使论文的观点既有扎实的理论基础，又可以结合中国企业的实情，为企业具体实施战略性慈善行为提供实际帮助，具有重要的理论意义和实践意义。

This paper try to combine the theory with practice , making the point of view not only have sound theory basis but also help the enterprise to execute concrete practice of strategic philanthropy considering the domestic conditions . It has very important theory means and practical means .